Customer Data Management and Analytics at BMW Group South Africa

Key Responsibilities

• Active and creative design of data analytics routines and data potential identification for enhanced Campaigning and CEx processes.
• Definition of business rules for data management & CRM analytics.
• CoC and custodian of customer data.
• Defining routines and procedures to measure database health, and responsibility for continuously improving database health.
• Systems CoC, including process enhancements.
• Analyse and derive learnings from the data for sales model development in central strategic initiatives Future Sales Models and Sales Platfrom.
• Responsible for roll-out, communication, training and enabling of personnel in system utilisation for performance
• Yearly database cleanse activities via internal and external agencies.
• Sales and Marketing system enhancement to achieve long term business objectives.
• Actively support NSP with business data rules and campaign segmentation
• Transfer of learnings from sales model in South Africa to central Future Sales Models initiative.
• Challenges with regards to innovation and change
• Challenging existing reports and analysis and championing new dashboards and reports.
• Deriving sales model improvements from existing data of live market and suggesting these to central initiatives.
• With the central BMW team, Rockar as well as globally with the whole BMW Group as this will be an integral New retail sales model function.
• Communicate with the entire team as well as all of the marketing partners.
• As new retail sales model is brand new the person will use their knowledge of marketing and funnel management and define new processes in analysing data and ensure we constantly improve on date analytics/ changing the customer journey and ensuring that our marketing campaigns are impactful. This is brand new as we are the first market that is in a direct sales model globally.
• This person will need to be able to analyse and solve problems that have never been encountered before.
• Both customers who are engaging on the new platform in order to determine their customer journey experience as well as internal IT development teams and marketing teams and then also external with marketing partners
• University degree, preferable in Business Administration or Industrial Engineering and Management
• Data Analysis or Statistical experience is essential
• Business development / sales experience
• Extensive experience in the automotive industry (business development / sales) would be beneficial.

Primary Location

ZA-Midrand

Job

Marketing

Organization

BMW (South Africa) (Pty) Ltd.

Job Type

General

Job Level

Specialist

Schedule

Full-time

Travel

Yes, 25 % of the Time

Job Posting

20-Oct-2022