Customer Marketing Manager - Oral Health Care at Haleon

About the role

• The Oral Health Care Customer Marketing Manager will deliver customer strategies and sales tools to flawlessly execute the brand growth priorities and innovation within all retail channels.

Key responsibilities

• Develops and delivers must stock lists by Brand by Channel/Customer.  Includes active mix principles and recommendations.
• Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
• Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate.  Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
• Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
• Delivers Customer selling stories to sales supporting the execution of the items above and innovation.  Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
• Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing.   Continuously optimizing approach whilst manging within budget.
• Vendor management.
• Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
• Develops some customer-specific executions.
• Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.

Qualifications and skills

Essential

• A university degree, or equivalent.
• Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
• Previous Customer marketing experience
• Strong Analytical and problem-solving skills
• Numeracy and finance skills
• Strong commercial understanding / experience

Preferred

• Previous key account management experience within an FMCG environment
• Strong communication and interpersonal skills