Customer Relationship Management Manager at Yoco

About the job
**Skills & Attributes Required**

•  An appreciation and passion for memorable customer engagement
•  A solid understanding of CRM across various touchpoints
•  A keen interest in data and its ability to inform strategies and plans
•  Outstanding numeric and analytical skills
•  Experience using Salesforce Marketing Cloud, Pardot or similar CRM marketing platforms.
•  Experience in marketing and communication.
•  Highly organized and efficient, whilst being flexible and versatile.
•  An enthusiasm for, and an understanding of fintech.
•  Tech savvy with an inquisitive mind.
•  An appetite for being involved in a startup environment
•  Meticulous attention to detail
•  Confident, with very strong interpersonal & communication skills and a proven ability
•  To build productive relationships quickly

**Key Activities**

•  Codesign and establish targeted email campaigns to support various marketing initiatives;
•  Leveraging Salesforce Service and Sales Cloud data for segmentation and personalisation;
•  Setup and manage reports and dashboards within the CRM;
•  Establish, optimise and manage the quality of data capture and management;
•  Identify and analyze pertinent trends, providing recommendations on optimization opportunities;
•  Work closely with the broader marketing and acquisition teams to proactively find ways of improving business outcomes.

**Qualifications**

•  Degree/diploma in Marketing, Business, or Communication
•  2+ years work experience,
•  Experience within fintech and/or a digital company
•  Strong analytical skills with the ability to draw meaningful insights from data across various platforms
•  Solid experience using enterprise CRM solutions. Salesforce Marketing Cloud (preferred), SAP Marketing Cloud, Adobe Marketing Cloud, or similar CRM enterprise platforms
•  Understanding of Lifecycle/1:1 marketing (personalisation)
•  A proven track record of growing sales through CRM channels
•  Solid HTML, CSS, AMPScript and SQL experience