dComm Content Specialist at Unilever

JOB PURPOSE

• Drive brand-aligned content strategy, ideation, and execution across retailer platforms to deliver best-in-class digital brand presence. This role ensures that every piece of eCommerce content — from product imagery to A+ pages — reflects the brand’s positioning, connects with consumers, and converts at the digital shelf.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Brand & Content Strategy

• Act as the brand guardian for all eCommerce content, ensuring alignment with brand positioning, tone, and visual identity.
• Partner with brand teams and U-Studio to translate brand campaigns and equity into compelling digital content that drives conversion.
• Develop content creation plans for key launches and activations, identifying storytelling opportunities and innovation across retailer ecosystems.

Content Ideation, Briefing & Execution

• Lead the end-to-end process of content creation — from ideation and brief development to production, approval, and deployment.
• Create clear and inspiring briefs for U-Studio and agency partners that outline strategic objectives, key messaging, and required assets.
• Manage timelines, approvals, and feedback loops to ensure timely and high-quality content delivery across all platforms.
• Review and optimize content performance post-launch, feeding learnings into future briefs.

Retail Media & Platform Excellence

• Partner with Retail Media teams to ensure content and media are fully integrated and optimized for visibility and performance.
• Conduct retailer audits to identify content gaps and opportunities, recommending actionable plans for improvement and brand investment.
• Ensure all content follows platform best practices (7OA, A+, A+ Premium) and is optimized for search and conversion.

Key relationships

• Collaborate closely with brand, shopper marketing, and media teams to ensure a consistent brand narrative across digital touchpoints.
• Co-ordinate with global and regional teams to leverage tools (PIM / KWR / TAB / PCP) and maintain a seamless content workflow.
• Train brand teams on Unilever’s content suite and online principles to drive adoption of best-in-class digital content standards.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Marketing or Business degree
• 3–5 years of experience in digital content, brand management, or eCommerce marketing
• Proven ability to translate brand strategy into impactful digital content
• Strong project management and stakeholder engagement skills
• Experience working with creative and media agencies
• Analytical mindset with the ability to assess content effectiveness and drive continuous improvement

Skills

• Project leadership and business acumen
• Strong numeracy skills
• Ability to deliver operationally, while thinking ahead of the long-term growth strategy
• Cross-functional relationship management
• Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset
• Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
• Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
• A deep seeded passion for exploding the nutrition category and marketing with a purpose with the consumer always top of mind