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  • Posted: Nov 13, 2025
    Deadline: Not specified
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  • On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and...
    Read more about this company

     

    dComm Content Specialist

    JOB PURPOSE

    • Drive brand-aligned content strategy, ideation, and execution across retailer platforms to deliver best-in-class digital brand presence. This role ensures that every piece of eCommerce content — from product imagery to A+ pages — reflects the brand’s positioning, connects with consumers, and converts at the digital shelf.

    WHAT WILL YOUR MAIN RESPONSIBILITIES BE

    Brand & Content Strategy

    • Act as the brand guardian for all eCommerce content, ensuring alignment with brand positioning, tone, and visual identity.
    • Partner with brand teams and U-Studio to translate brand campaigns and equity into compelling digital content that drives conversion.
    • Develop content creation plans for key launches and activations, identifying storytelling opportunities and innovation across retailer ecosystems.

    Content Ideation, Briefing & Execution

    • Lead the end-to-end process of content creation — from ideation and brief development to production, approval, and deployment.
    • Create clear and inspiring briefs for U-Studio and agency partners that outline strategic objectives, key messaging, and required assets.
    • Manage timelines, approvals, and feedback loops to ensure timely and high-quality content delivery across all platforms.
    • Review and optimize content performance post-launch, feeding learnings into future briefs.

    Retail Media & Platform Excellence

    • Partner with Retail Media teams to ensure content and media are fully integrated and optimized for visibility and performance.
    • Conduct retailer audits to identify content gaps and opportunities, recommending actionable plans for improvement and brand investment.
    • Ensure all content follows platform best practices (7OA, A+, A+ Premium) and is optimized for search and conversion.

    Key relationships

    • Collaborate closely with brand, shopper marketing, and media teams to ensure a consistent brand narrative across digital touchpoints.
    • Co-ordinate with global and regional teams to leverage tools (PIM / KWR / TAB / PCP) and maintain a seamless content workflow.
    • Train brand teams on Unilever’s content suite and online principles to drive adoption of best-in-class digital content standards.

    WHAT YOU WILL NEED TO SUCCEED

    Experiences & Qualifications

    • Marketing or Business degree
    • 3–5 years of experience in digital content, brand management, or eCommerce marketing
    • Proven ability to translate brand strategy into impactful digital content
    • Strong project management and stakeholder engagement skills
    • Experience working with creative and media agencies
    • Analytical mindset with the ability to assess content effectiveness and drive continuous improvement

    Skills

    • Project leadership and business acumen
    • Strong numeracy skills
    • Ability to deliver operationally, while thinking ahead of the long-term growth strategy
    • Cross-functional relationship management
    • Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset
    • Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
    • Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
    • Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
    • A deep seeded passion for exploding the nutrition category and marketing with a purpose with the consumer always top of mind

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Unilever on careers.unilever.com to apply

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Average Salary at Unilever
R 43K from 1 employee
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