Debriefer - Sasolburg at Tiger Brands

THE JOB AT A GLANCE

• Sell and promote Albany products to meet sales targets and increase market penetration.

RESPONSIBILITIES

WHAT YOU WILL DO

Sales

• Ensure execution of the Albany Sales and marketing strategy to win at the point of purchase, and to ensure retention our Customers Understand sales routes and management thereof
• Develop new markets through opening new outlets and drive business development with existing customers
• Build excellent relations with the trade (customers) and truck crews (Drivers & Van Assistants)
• Conduct daily driver debriefs to review route performance, utilising the debrief form
• Consistent monitoring of the distribution network (Route viability and Performance)
• Schedule regular route rides (minimum twice annually on each route) utilizing the Salesway Application Tools
• Complete daily Call Cycles
• Update Profile Cards on a daily basis
• Planning for, and execution of promotion activations, including into distributor networks and clients.
• Manage returns and donations
• Conduct pricing surveys utilizing the Sales way Application Tools
• Liaise with Telesales
• Fill in as a relief representative where required
• Meet daily, weekly and monthly sales targets

In-trade Execution

• Point of sales material erected where possible
• Credit returns minimized as per Bakery policy
• Understand and execute customer classification (look of success)
• Understand and conduct bread stand placements
• Baskets Management- Baskets’ Movement, Basket Counts and control

Effective shelf exposure

• Ensure displayed stock does not include damaged or out of date stock. 
• Ensure display areas kept clean at all times
• Negotiated pricing platforms
• Negotiate pricing strategies and deals within mandate

Customer relations

• Open new accounts (Cash/Credit account customers in General Trade)
• Ensure outstanding monies are collected daily
• Ensure special deliveries made and customer queries handled
• Ensure that the customer data is reviewed and updated regularly

Quality

• Understand the requirements of product quality
• Learn how to deal with customer complaints
• Report consumer complaints to Sales Manager/Field Sales Manager
• Manage market incidents
• Understand and manage the withdrawal/recall process
• Understand the logistics process

Trade Marketing

• Build customer and route plans
• Plan and implement competitive sales plans to bring about a substantial volume growth
• Identify top 10 customers per route and build customer plans for them
• Identify bottom 10 customers per route and build a recovery plans for them
• Identify top competitor customers per route and build a competitor attack strategy
• Understand applicable Channel Strategies
• Understand the Customer Management process
• Understand Pricing Strategies
• Manage discounts and conduct discount reviews

WHAT YOU WILL BE MEASURED ON

• Achieving route sales targets
• Achieving return target
• Volume growth- Net sales volume.
• Revenue growth
• Asset management
• Sales Management –  Execution, Market share, New outlets, Customer retention
• Basket Management
• Reporting and Market Intelligence
• Team Leadership (Driver and Van Assistants)

QUALIFICATIONS

WHAT YOU'LL BRING TO THE TABLE

Key attributes and competencies

• Personal Effectiveness – Analytical and problem-solving skills; ability to work under pressure; assertive, proactive and decisive; customer service orientation, detail oriented; excellent verbal and written communication skills, team player

Experience

• Matric or equivalent qualification
• Minimum of 2 years sales experience in a FMCG environment
• Proven track record of sales target achievement
• Valid drivers’ license
• Prepared to work long hours when required
• Prepared to work weekends and public holidays
• Prepared to work in informal and formal trade sector