Digital Analyst at Optimal Growth Technologies

Role purpose: 

• Implementation of FinTech analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLAs across Digital platforms.
• To deliver all required analytics, market/competitor intelligence and insights to support the management team decision-making. To deliver self-initiated insights and campaign reporting to support, CRM & Digital marketing campaigns & sales leads.
• To implement and manage a robust digital analytics framework through the use of Tealium, Adobe Stack & CRMs across Web, Mobile and App.
• To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Core responsibilities: 

• Understand the analytical information needs of business: Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. 
• Proactively gather reporting and analysis requests from the business and product owners
• Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
• Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements.
• Uploading offline data into Target to enable one to one personalised campaigns.
• Providing solutions to match online and offline data.
• Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
• Implementation of analytical services framework and strategy to support all the business areas reporting requirements within predefined SLAs & managing the resources effectively along with recommendations for reporting technologies
• Delivery of the reporting sets for the business unit.
• Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the teams.
• Conducting and facilitating analytics and modelling Delivery of data for campaign targets and sales leads
• Delivery of data extracts to support commissions payments
• Segmentation of Enterprise base to support reporting, campaigns and forecasting
• Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner.
• Revenue uplift and/or savings through CRM improvement initiatives & digital campaigns optimisation.
• Management of budget for contractors, CRM, Analytics/Insight tools & capabilities

Core competencies, knowledge and experience :

Job Knowledge:

• Adobe Analytics
• Tealium IQ
• Adjust
• Adobe Target
• Experience with Digital-based and online information systems
• Knowledge of web best practise usability & accessibility standards
• Analytics, reporting, data analysis & Business Analysis
• Knowledge of HTML, XML Oracle and Web Design
• Remedy, Jira and Confluence
• Technical Skills JavaScript, Oracle SQL,
• ITIL Service Management

Job Related Skills:

• Computer Application Skills
• Presentation Skills and meeting facilitation
• Mobile Technology Aptitude Skills
• Mobile Internet and Web Internet Skills
• Attention to detail and Quality Assurance
• Excellent problem solving skills
• Excellent Proof-reading and QA skills
• Excellent written and verbal communication and client facing skills
• Excellent telephone skills and social etiquette
• Good logic and time management skills
• Project Management (advantageous)
• Reports creation and Analytics
• Must have technical / professional qualifications:
• Matric essential
• Relevant Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
• Minimum of 3 years experience essential in a web/digital/telecoms or FinTech environment with exposure to:
• Javascript
• Web Page structures
• Basic ITIL Foundation
• Agile Methodologies
• SQL
• Reporting tools such as Qlikview /Adobe/Google Analytics
• Service Management tools such as Remedy/HP Service Desk
• Business requirements specification writing