Digital and Performance Marketing Lead at Kontak Recruitment

• A fast-paced financial services environment is looking for a passionate Digital and Performance Marketing Lead to drive lead generation, campaign performance and digital growth.
• This is ideal for a commercially minded marketer who loves data, funnels, digital channels and turning marketing into measurable business results.

Minimum Requirements:

• Degree or diploma in Marketing Management or a related field
• Strong experience in performance marketing and digital lead generation
• Experience leading or managing a marketing team
• PPC, Meta Ads, Google Ads, Google Analytics and Google Search Console experience
• SEO, TikTok Ads, email marketing and WhatsApp automation experience
• Strong data analysis, reporting and campaign performance tracking experience
• Experience working with BI and development teams
• Strong understanding of conversion optimisation, funnels, budgets and ROI
• Strong stakeholder management skills across sales, call centre, IT, agencies and internal teams
• Able to manage multiple campaigns and deadlines in a fast-paced environment
• Hands-on, driven, commercially focused and deadline-driven
• Google AdWords and Facebook marketing certifications advantageous

Duties and Responsibilities:

• Lead and support the existing marketing team
• Manage digital and performance marketing across paid media, CRM, SEO, content, digital platforms and lead generation
• Drive campaign performance across Google, Meta and TikTok
• Track CPL, CPS, conversion rates and lead source performance
• Improve customer acquisition, lead quality, conversion performance and revenue growth
• Manage CRM journeys across email, SMS, WhatsApp and other digital channels
• Analyse campaign results and use data to improve performance
• Work closely with sales and call centre teams to improve lead quality and campaign outcomes
• Manage marketing budgets and allocate spend according to performance and ROI
• Oversee website updates, UX improvements and tracking implementation with internal and external teams
• Manage agencies, partners and internal stakeholders
• Identify and test new digital growth channels and partnership opportunities
• Ensure campaigns meet compliance and approval requirements
• Report on marketing performance, trends and key insights
• Stay up to date with digital marketing trends, tools and growth opportunities