Digital Campaign Manager at Publicis Groupe

Job Description

• Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI’s. 

JOB FUNCTIONS 

• Achieve the minimum required turn-around time for campaign implementation 
• Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client 
• Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management 
• Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date  
• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets 
• Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live 
• Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spend 
• Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes 
• Complete all relevant digital platforms certifications (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc.) 
• Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns 
• Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date 
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives 
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance 
• Compile and send reports to client weekly unless otherwise stipulated by client.  All reporting needs to include the following: 
• Recommendations for improvement 
• Key insights into the campaigns performance 
• Optimisation recommendations 
• Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline). 
•  Report to and take direction from Advertising Operations Manager and Digital Operations Director.  

Qualifications

• Experienced cross-platform campaign manager with ability to work accurately and fast.