Digital Campaign Manager at SMD Technologies

• We are seeking a highly analytical and results-driven Digital Campaign Manager to join our growing team. This individual will be responsible for developing, executing, and optimizing digital marketing campaigns across various channels to achieve return on investment (ROI) and return on ad spend (ROAS) targets. The ideal candidate will have a strong analytical background and a proven track record of maximizing campaign performance.

Roles and Responsibilities:

• Develop and implement comprehensive digital marketing strategies to meet or exceed ROI/ROAS targets.
• Manage and optimize campaigns across multiple channels, including paid search, display, social media advertising, retargeting, and onsite marketplace campaings.
• Continuously analyze and monitor campaign performance, making data-driven decisions to improve results.
• Conduct keyword research, audience targeting, and competitor analysis to identify new opportunities for growth.
• Coordinate with internal teams and external partners to create compelling ad copy, landing pages, and other marketing materials.
• Maintain a deep understanding of industry trends and best practices, staying up-to-date with new tools, platforms, and strategies.
• Regularly report on campaign performance, providing insights and recommendations for ongoing improvement.
• Collaborate with cross-functional teams to ensure alignment with overall business goals and objectives.
• Manage budgets and monitor spend to ensure maximum efficiency and return on investment.
• Continuously test and optimize ads, targeting, and bidding strategies to improve campaign performance.