Digital Commerce Content Manager - Vans - Cape Town at Ares Holdings

Content Development

• Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content for blog/website.
• Develop an editorial calendar and ensure content team is on board. Stay up to date with new trends and developments and generate ideas to draw audience’s attention.

Content Management

• Edit and proofread site content. Provide reporting and analytics on performance of content.
• Maintain files of all content.
• Stay up to date on competitor content and benchmarking.
• Manage discussions on discussion posts.
• Ensure legal compliance (e.g. copyright and data protection).

Reports and Analytics

• Monitoring and evaluation of users' behaviour to derive suggestions for improvements

Meet all global reporting requirements (KPI, Data, and Performance) as and when needed

Operational Partnerships

• Merchandising
• Local/EU and Global Marketing
• Retail

Company Values

• Act Sustainably
• Celebrate the Wins
• Stand for equality
• Love athletes
• Fight on together

Requirements

• Bachelor's/general liberal arts degree required, with preference for business administration, communications, journalism or marketing.
• 4 years of experience in the field. Familiarity with social media and marketing principles.
• Experience in online buying behaviours
• Experience development video content and copywriting for editorial content.
• Experience with content management tools preferred.
• Strong creative writing skills.
• Knowledge of the content management process and an ability to track performance of marketing programs.
• Comprehensive understanding of fashion and retail.
• Strong communication and leadership skills; must be comfortable interacting with product stakeholders (technical and nontechnical).
• Experience with blogging to achieve business goals.
• Excellent writing skills.
• Track record of project management that involves cross-functional partnership.
• Competency with Omniture reporting, tags and links.
• Experience creating ad-hoc reports within Excel.
• Hands-on experience with MS Office and WordPress or other blogging platform.
• Valid driver's license and own car essential
• Strong attention to detail