Digital Copywriter at DNAfit

About the Role
We are looking for a creative and innovative digital copywriter to develop engaging content that entices users to take action. You will work closely with art directors, project managers, developers, and production resources to create copy for brand advertising campaigns as well as tactical campaigns for key sales seasons. You will focus on writing copy for digital media and platforms - including copywriting for landing pages, paid search ads, social media, etc.

Who You Are

• You are very analytical individual and capable to look at our brand through the lens of a customer: What problems does DNAFit help solve and how can the DNAFit brand be most effectively communicated using different ad formats and media? As a challenger brand in a highly innovative space we need to constantly push creative boundaries. You enjoy having your hands on several things at once, supporting creative concept ideation while executing campaigns. You specialise in copywriting for digital media have mastered the art of writing paid search ad copy and create headlines that make people click. You are a highly methodological and despise fluffy words. Instead you have gained a profound understanding of how to write effective copy by fine-tuning your skills via a rigorous A/B test driven approach. You are not a stranger to analytics and SEO but writing ad copy is your bread and butter. You will be intrinsically connected to the pulse of social media and content culture, effortlessly creating content that sits as the cutting edge of current trends. You will be able to write in a variety of voices, from serious scientific literature to short, punchy marketing copy

What You Will Do

• Translate creative ideas into powerful and impactful communication
• Write clear, persuasive, compelling and original copy for digital ads, social media, websites and blogs
• Support the development of creative concepts and designs for new campaigns
• Collaborate with art directors to translate strategy into smart marketing that incites action
• Present and defend work to colleagues
• Write copy that is localised for multiple English-speaking countries (focus: UK and US)
• Review, proof and optimise outbound communication across all company platforms

Your Skill-set and Experiences

• Copywriting: ads, website, blog, etc.
• Basic understanding of Google Analytics, A/B testing and SEO
• Ability to work as part of a global team and to deliver work for multiple countries
• Strong ability to present and explain creative work
• University degree holder
• Creative / Digital / Advertising agency experience is a plus

Benefits

• Contributory medical aid
• Work in a young, dynamic and creative environment surrounded by inspired individuals
• Help build a business which operates on the cutting edge of the technological and wellness frontier
• Exposure to international best practice standard in the world of design and marketing
• Assist in improving the lives of millions of people
• Some travel may be required