Digital Marketer at Sybrin Limited

Role:

• The Digital Marketer’s job involves compiling a digital strategy, and developing, implementing, tracking, and optimising digital marketing campaigns. They should have unmatched knowledge of the current marketing tools, trends, changes, and idiosyncrasies. They must be able to run digital marketing campaigns from conception to execution, analyse the outcomes, and provide key insights to ensure progressive growth in this area. They would also manage and maintain all social media channels and associated content. The Digital Marketer will work within the Marketing Team.

Duties:

• Conceptualising digital strategy to align to overall brand and business objectives
• Running, monitoring, analysing, and reporting on marketing campaigns within allocated budget
• Responsible for all social media platforms: Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.
• Develop, drive, and maintain the social media strategy, content plan, and policies
• Manage the content calendar
• Research, identify, and compile competitive insights to guide and optimise digital efforts
• Monitor the primary marketing metrics to establish the effectiveness of online advertising
• Monitor and analyse SEO and social media analytics, then propose and administer actions based on results
• Persona development and cross-channel content strategy development
• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Writing, setting up, monitoring, adjusting, and managing Google Ads (not via an agency)
• Writing of marketing copy, social media content, website content, press releases, articles, ad copy, blogs, etc.
• Assisting in the implementation of the internal communications strategy
• Assisting with the running of webinars and related admin
• Supporting the overall brand initiative using communications efforts to motivate and inspire customers and employees
• Supporting the team on other internal/external initiatives as required such as ad hoc assistance with events

Requirements:

• At least five years working experience in digital marketing roles
• Strong communication skills, both written and verbal, with proven experience in writing for internal and external audiences
• Must be technologically inclined as this is a niche market within the software space and understanding the products and market is crucial to the role
• Skilled in Search Engine Optimization (SEO), Google AdWords, and Social Media Marketing
• Exhibit practical experience in keyword research, SEO management, email marketing, and marketing databases including the application of GDPR and POPI
• Unmatched knowledge of marketing and web analytics tools such as Google Ads, Google Analytics, etc.
• A relevant tertiary qualification
• Certifications in Google AdWords and other social media certifications are preferred but not required
• Updated on new technologies and the latest trends in digital marketing
• In-depth insights on all social media platforms
• Proficient in MS Office Suite, including Outlook, Excel, PowerPoint, and Word.
• Ability to identify long term trends in data
• Creative and analytical
• Great problem-solving skills
• Calm under pressure
• Efficient and organised

Admin:

• Must possess a South African ID or a valid work permit
• Permanent Full-time position
• Based at the Head Office in Fourways, Johannesburg
• Currently/temporarily a hybrid remote/office position during Covid restrictions
• Must have own transportation