Digital Marketing Coordinator at Potentiam Limited

Purpose of role

• To support the department leader by carrying out a range of marketing, design, and organizational tasks. You will be working as part of a team with designers, social media, and content teams to implement creative campaigns, written communications, and customer retention activities. This role will also support the internal stakeholders with central and local, online, digital, and social media marketing requirements. Additionally, you will conduct analysis to determine the effectiveness of marketing campaigns and report key findings. It is important to be efficient, organized, and meticulous in all tasks.

Duties and responsibilities

• Assist in planning and delivering the marketing plan
• Support internal stakeholders with marketing requests and ensure consistent communication
• Work with designers to deliver multiple versions of campaigns for different club locations, checking each variation meticulously
• Place advertising bookings and organize print materials
• Staying abreast with trends in the health and fitness industry across diverse audiences
• Archive campaigns and maintain a photographic library
• Measure and track marketing efforts using daily, weekly, and monthly tracking systems
• Report production and data analysis

Skills/Experience

• Marketing degree or equivalent
• 3-5 years’ marketing experience with working knowledge of customer relationship management (CRM), content management system (CMS) platforms, SEO content writing, and email marketing
• Content Marketing (Blogs, Emails and Websites).
• SEO content writing skills
• Email Marketing campaigns
• Having worked with Digital and Display Marketing Collateral and maintenance of a photographic library
• Strong administrative and project management skills
• Proficient in Office programs (Word, Excel, PowerPoint, Google applications)
• Excellent organizational skills and attention to detail
• Strong communication skills (written and spoken)
• Experience with content creation for blogs, email, and websites
• Ability to analyse and report on marketing campaign performance
• Creative thinking and problem-solving mindset
• Ability to manage multiple projects and stakeholders under tight deadlines

Desirable:

• PPC Campaign management (Google Ads, Bing Ads, Social media ads, YouTube - Search, Display, any video or Shopping Ads)
• Ad Copywriting
• Budget Management
• Paid Media Platforms (Google Ads, FB Ads)

Personal Skills:

• Project management skills
• Deadline driven
• Meticulous
• Strong timekeeping skills
• Organisational skills
• Strong attention to detail
• Friendly and outgoing personality
• Excellent listening skills and empathy with staff and customers
• Proactive approach to tasks and workload
• Team player who sets a good example for colleagues