Digital Marketing Executive at Mama Shelter

Job Description

 THE MISSION

• You are Mama’s digital storyteller  — the creative force behind our online presence, shaping how the world sees, feels, and engages with the brand 
• As our Digital Marketing Executive, you bring Mama to life across social media, digital platforms, and online campaigns. You turn content into conversation, engagement into excitement, and visibility into bookings 
• You don’t just post—you create buzz, energy, and desire

Here’s what you’ll be responsible for:

Digital Storyteller 

• Manage and execute daily digital and social media content across all platforms
• Ensure Mama’s tone of voice is consistent, bold, and engaging

Content Creator 

• Plan, create, and curate visual and written content that reflects the brand vibe
• Work closely with operations, F&B, and events teams to capture real experiences

Social Media Manager 

• Grow engagement across Instagram, TikTok, Facebook, and other platforms
• Stay ahead of trends and turn them into Mama moments

Campaign Supporter 

• Assist in planning and executing digital marketing campaigns and brand activations
• Support seasonal promotions and hotel events

Community Engager 

• Respond to comments, messages, and online community interactions in Mama tone
• Build a strong, engaged digital audience

Performance Tracker 

• Monitor digital performance metrics and provide insights for improvement
• Track engagement, reach, and conversion from digital activity

Collaboration Champion 

• Work closely with Sales, Revenue, and PR teams to align messaging and campaigns

Qualifications

MADE FOR YOU… ONLY IF

• You have experience in digital marketing, social media, or content creation 
• You are passionate about storytelling and brand building 
• You understand social media trends before they peak 
• You are creative, curious, and full of ideas 
• You are comfortable working in fast-paced environments 
• You have strong writing and communication skills 
• You are organised and able to manage multiple projects at once 
• You are confident using social media tools and analytics platforms 
• You bring energy, personality, and a creative edge to everything you do 

YOUR LITTLE EXTRAS 

• Photography, video, or editing skills? Big plus 
• Hospitality or lifestyle brand experience? Even better 
• You know how to turn content into conversation—and conversation into bookings 
• You bring Mama energy: bold, playful, and always on trend