Digital Marketing Manager - Cape Town at V&A Waterfront

DESCRIPTION

The Digital & Paid Media Marketing Manager is to focus on creating and executing digital campaigns across various channels, including websites, social media and responsible for optimizing digital ads + reporting. The Digital & Paid Media Marketing manager is required to effectively leverage paid, owned, earned and social media across all digital marketing platforms as an integrated part of the Marketing and Communication strategy. Through the intelligent use of digital levers, they have to enable the V&A to more effectively attract, intimately understand, and meet the needs of consumers, tenants, visitors, staff and other stakeholders so as to extract commercial value. This role forms part of the team who is responsible for creating compelling purpose-led brand stories and commercially viable through-the-line experiences.

REQUIREMENTS

Educational requirements relevant to this job:

• 3 Year related B. Comm degree in Business, Digital Marketing or related field

Knowledge requirements relevant to this job:

• Knowledge of integrated marketing and digital disciplines
• Brand management, advertising and content creation
• Data analysis software
• Technology skills in various digital disciplines (e.g. UX, SEO's)
• Project management
• People management
• Budget management

Skills requirements relevant to this job:

• Tactical Thinking
• Critical and Analytical Thinking
• Complex problem-solving
• Information Gathering
•  Numerical & Financial acumen
• Creativity
• Planning and organizing
• Multi-tasking
• Project management
• Communication and presentation skill (written and verbal)
• People skill
• Leadership
• Emotional intelligence
• Technological / Digital skill
• Creativity

Job objectives relevant to this job:

• Strategic Planning and Thought Leadership
• Implement the digital marketing strategy and frameworks that will drive the strategic priorities of the business.
  • Work closely with the Senior Manager: Digital Marketing to shape the digital marketing strategy and build ex relevant consumer and stakeholder experiences.
  • Stay informed about the latest trends and best practices in the digital industry and make recommendations for ongoing improvement and optimization.
• Digital Innovation 
  • Collaborate across the business to monitor industry trends and review opportunities for digital marketing innovation.
  • Constantly identify, analyze and align the latest digital media trends and emerging technology to keep the V&A brand at the forefront of developments. 
  • Develop and project manage all digital marketing campaigns and projects.
  • Identify target audiences and develop digital marketing campaigns tailored to each segment.
  • Leverage digital channels such as website, mobile apps, social media, email marketing, and online advertising to reach, engage and convert target audiences.
  • Maintain an always-on approach by creating relevant and meaningful digital content.
  • Collaborate with Senior Manager: Digital Marketing to develop and maintain all project assets and deliverables including creative briefs, project plans, wireframes and copy platforms.
  • Monitor and track expenses, ensuring adherence to budgetary guidelines and timely invoicing processes with suppliers. 
  • Develop and sustain partnerships with digital agencies and associated third-party suppliers.
  • Collaborate with the design teams to create visually appealing and user-friendly digital assets, including but not limited to web banners, landing pages, and newsletter templates. 
  • Develop and sustain relationships with Marketing and cross-functional teams to ensure consistent brand messaging and provide digital marketing support for various initiatives and campaigns.
• Digitise Marketing Strategies
• Partnerships

Program Evaluation and Reporting 

• Monitor performance targets and metrics across the digital ecosystem (e.g. website, paid media etc.) and align to the business strategy.
• . Highlighting successes, areas for improvement, and actionable recommendations.

Listening & Analytics

• Utilize social listening tools and analytics platforms such as Google Analytics, to track campaign performance and provide insights into customer behavior and sentiments.
• Monitor, analyze and report on campaign performance and provide actionable insights to optimize marketing strategies and campaigns.
• Stay updated with the latest trends in digital analytics and apply relevant tools and techniques to gain actionable insights.