Digital Marketing Manager at GVW Group

Background: 

To deliver custom engineered, severe duty vocational trucks, Autocar LLC has always focused on the unique needs of our customers and sought engineering excellence as a differentiator. With the customer at the heart of all we do, the engineering teams ensure every truck is custom engineered for a lifetime of severe duty. Given this engineering background, immersing yourself into a large amount of automotive technical content will be required so that a thorough understanding of the business environment is set. It is imperative that Autocar is perceived as a thought leader on all digital content made public.

Anyone entering this role must have a detail orientation and be comfortable with working through large amounts of technical attributes to ensure an accurate reflection of the facts. Importantly, the strategy, management and output of this role must be creative, intelligent, and efficient to relay our product prowess in the most compelling way possible.

The Role: 

• We are looking for the best and brightest to join our growing marketing team. This position is a new role and will be based in our Cape Town (South Africa) office. You will be supported by a small team of highly committed, creative and passionate marketing colleagues in a rapidly growing business seeking a step change in awareness/impact of the Autocar brand.
• Responsibilities for this role include the strategic planning, operational management, fiscal management, and implementation (to some degree outsourced to Agency 99c in CT) for the digital marketing capability of the Autocar Truck Brand.

DETAILED SUBJECT MATTER:

Required Capability:

• Ability to drive the implementation and management of a Marketing Automation Software Tool such as Customer.IO.
• Drive the development of the annual digital marketing strategy and the presentation/approval thereof, ensure alignment to corporate strategy.
• Develop, implement, and lead effective digital marketing plan that will achieve marketing’s set objectives and key results (OKRs) based on sound research and insights.
• Take responsibility for the delivery of the Monthly Digital Marketing Report based on variance to OKR’s.
• Fiscal planning, management and reporting on Digital Marketing Budgets.
• Work to understand industry, customer, and platform data to inform the social media, website, organic/paid media strategic direction.
• Ensure that messages across all digital platforms are consistent and aligned to the company brand and set us apart from the competition. 
• Ensure investment levels per platform are based on sound research and agreed strategy.
• Develop custom target audiences/personas for the brand and three vocational markets.
• Work together with the Agency (99c and other) and internal colleagues to generate, plan, and post all content for various digital and social media platforms.
• Research the competitive environment as well as customer perception and leverage insights to guide the digital strategy.
• Assist in timely response to enquiries on the various platforms as required.
• Liaise with Aculocity for maintenance and changes to company websites as required.
• Be actively involved in Search Engine Optimization efforts.
• Pro-actively monitor the performance of digital channels and marketing strategies.
• The role is not limited to the above subject matter, an important success factor will be the development, onboarding, and implementation of innovative technology to grow the Autocar Brand through its digital presence.

ADDITIONAL INFORMATION:

• Key Platforms/Channels: Website, Mobile Site, Facebook, Instagram, YouTube, Linkedin, Twitter
• Geographic Market: North America
• CRM: ZOHO
• Successful track record in SEO management
• Successful track record in organic and paid search
• No HR management of team members

ENVIRONMENT:

• Based in our Cape Town office in Durbanville, this is predominantly an engineering environment that is output driven and not a typical advertising agency environment. There are three other marketing staff in the team: two based in the US and one in Cape Town.

REPORTING TO:
Autocar LLC Marketing Manager, US

OTHER RELATED DUTIES AS ASSIGNED:

• Present updated weekly digital marketing status document
• Support onboarding of new technology

QUALIFICATIONS AND VALUES:

• Excellent broad technical knowledge of Digital Marketing
• Proven track record in building B2B product-based brands online.
• Undergraduate or graduate qualification
• Self-driven, self-starter!
• Team player with strong organizational skills
• Excellent interpersonal and written communication skills
• Ability to work in a fast-paced environment.
• Results oriented and willing to take initiative.
• Proficient user of Microsoft Office Tools: Excel, Outlook, and Word