Digital Marketing Manager at Mukuru

The Role Purpose

• To implement and continuously optimise Mukuru’s digital marketing strategy to drive customer acquisition, engagement, retention and revenue growth — while ensuring compliance and alignment with product and commercial objectives.

What You Will Own

Digital Strategy & Market Expansion

• Develop and execute end-to-end acquisition and retention strategies aligned to revenue and MAU targets
• Translate business goals into measurable digital KPIs
• Identify scalable growth opportunities across markets
• Align digital performance with brand and product strategy

Performance Marketing & Paid Media

• Lead media strategy execution with agency partners across:
• Paid Search (Google Ads, Bing)
• Paid Social (Meta, TikTok, LinkedIn)
• Display & Programmatic
• Affiliate & Partnerships

Optimise CPA, ROAS and LTV

• Drive A/B testing and landing page optimisation
• Manage agency performance, accountability and commercial efficiency
• Build and maintain strong media partner relationships

CRM & Lifecycle Integration

• Optimise paid remarketing journeys across Meta, Google and programmatic channels
• Partner with CRM and lifecycle teams to drive reactivation and cross-sell campaigns
• Ensure acquisition integrates seamlessly into the broader customer journey

Data, Analytics & Insights

• Own digital dashboards and performance reporting cadence
• Monitor CAC, LTV, conversion rate, engagement, churn and ROAS
• Use GA4 and analytics tools to identify optimisation opportunities
• Partner with BI teams to refine reporting and audience segmentation
• Dynamically reallocate spend based on performance

Funnel & Conversion Optimisation

• Improve end-to-end funnel performance from impression to first transaction
• Partner with Product and UX teams to remove friction points
• Ensure acquisition quality supports long-term retention

Budget & Team Management

• Manage digital marketing budgets at scale
• Forecast performance and improve spend efficiency
• Foster a culture of experimentation and continuous improvement

What You Bring

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media or related field
• 6–10+ years in digital marketing
• Strong performance marketing background
• Experience managing significant digital budgets
• Deep understanding of analytics and attribution models
• FinTech or financial services experience (advantageous)
• Experience in regulated industries or emerging markets (desirable)

Technical Capability

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics (GA4)
• Data visualisation tools (Looker, Power BI, Tableau)
• Martech stack experience (CRM, automation tools)

Core Competencies

• Strong analytical and commercial mindset
• Data-led decision maker
• Strategic thinker with execution discipline
• Strong stakeholder management skills
• Agile and adaptable in high-growth environments
• Customer-centric and performance-focused