Digital Marketing Operations Manager at HyperionDev

ABOUT THE ROLE

• HyperionDev seeks a results-driven and customer-focused Digital Marketing Operations Manager to ensure the team has effective workflows and on-time outputs to high standards to all the design elements. This includes copy, visual designs and ad-hoc produced creative required for designing, building, and maintaining all the pieces of our website, emails, social media, advertising and printed materials.
• This role supports the Product Marketing team in engaging, educating, and attracting potential HyperionDev students, through turning them into successful graduates and telling their stories .
• The Digital Marketing Operations Manager will be responsible for the briefing and delivery of internal and partner marketing assets for all digital marketing channels locally and abroad, managing team capacity and the pipeline of work in an organised, professional manner to set a consistent cadence. Ultimately He/She drives the marketing department's operational efficiency and effectiveness. He/She will be responsible for the planning, prioritisation and streamlining of processes, quality control and on-time delivery.
• This role requires a deadline-driven approach, high motivation levels and the ability to handle a rapid pace of work and change on an ongoing basis. The right candidate will also thrive in a highly innovative, dynamic and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
• As a key pillar within the Marketing Team at HyperionDev, you will work with a creative team of peers to produce and distribute the content we create in-house. You in turn will create and drive strategies for how to serve the most compelling marketing to the right audiences on each respective channel.
• To excel in this role, you should be an organised, ambitious, self-motivated, and proactive problem solver. We’re looking for someone who can think on their feet, an excellent project manager, someone with high standards and the ability to communicate effectively with multiple stakeholders across the business.

RESPONSIBILITIES

• Improve the operational efficiency in the Product & Performance Marketing teams by installing SOPs & processes, tools, checklists to create effective workflows
• Directing and managing the capacity of the team - particularly the creative team or in-house studio - to ensure tasks are completed on time and to a high standard
• Measuring and reporting on team productivity & performance, reviewing creative and messaging for all channels
• Maintaining fast-paced delivery of all creative assets required for partner marketing programmes, including setting up production locally and abroad
• Key role as central point of briefing from our external partners, management team, HyperionDev marketing team and cross functional team briefs from other divisions
• Traffic management as it relates to campaign collateral for performance marketing, based on Performance Marketing team and consultant requirements.
• Working with designers, copywriters and others to work within copy and creative guidelines and restrictions as aligned with partners on how to market their brands
• Driving consistency in execution and production, implementing quality assurance
• Maintain critical product marketing processes and reimagining these, while clearly documenting any changes and updating handbooks and team documents
• Excellent project management skills, task prioritisation and implementation of software tools where necessary to achieve results
• Support ongoing optimisation of our website, paid media and social media

REQUIREMENTS

Minimum

• 4+ years work experience as a traffic manager in a mostly digital environment
• 2+ years of experience actively involved in setting the creative direction for a large consumer or business facing brand, driving creative / studio teams
• A qualification in digital marketing, creative writing, journalism or a related field
• Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills
• Experience using project management software and capacity analysis to improve team output whilst building in quality assurance and checklisting for completeness
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together, including contracting 3rd parties where required
• Strong knowledge of digital marketing and its key success metrics
• A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo
• A track record of exceeding targets and strong Marketing career ambition
• Highly organised and structured individual who can function in the eye of the storm and bring calm to a high-paced work environment
• Detailed understanding of Social Media marketing, Comms and PR

Preferred

• 6+ years of traffic management experience, coordinating digital assets and campaign collateral at scale in a high-profile marketing or advertising agency
• A portfolio demonstrating excellent copywriting skills, design skills and / or video production skills in order to support high volumes of content production to high standards
• Experience implementing new or repurposing existing project management software to create significant improvements in workload and pipeline efficiency
• Technical platform abilities around social media scheduling tools, email marketing platforms and tracking & measuring tools (Google Analytics, Google Tag Manager)
• Experience in PR and Communications management is a plus