Digital Marketing Platform Specialist at Standard Bank Group

Job Description

• Develop, implement and manage the digital marketing plans to promote products, services and the brand to existing and potential clients, driving best practice and thought leadership in digital and interactive marketing.
• Leverage digital marketing platforms to target advertising, drive personalisation and promote interactivity for Brand and Marketing, Country portfolio.

Qualifications

• First Degree in Business Commerce, Marketing

Experience Required

• 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Proven experience managing large-scale website migration or digital platform transformation programmes.
• Experience leading the migration and consolidation of multiple websites onto a centralized platform.
• Strong Content Management System (CMS) experience.
• Demonstrated experience developing CMS governance frameworks, toolkits, standards, and guardrails.
• Experience delivering "lift-and-shift" platform migration projects, managing programme governance, risks, dependencies, budgets, and executive reporting and managing multiple stakeholder groups across complex organisational environments.
• Experience coordinating cross-functional teams, including technology, digital, content, UX, and business stakeholders.
• Previous experience as a Webmaster, Digital Platform Manager, Digital Product Owner, or within a web governance environment would be advantageous.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Managing Tasks
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Brand and Product Activations
• Creating Effective Branded Experiences
• Data Driven Digital Marketing
• Developing Marketing Insights
• Digital Analytics and Reporting
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services