Digital Marketing & PR Specialist at The Prestige Cosmetics Group

KEY RESPONSIBILITIES

PR Business Performance

• Conceptualise and create a strategic PR and Communication strategy for the brand in collaboration with the Marketing Manager, always adhering to international brand image and guidelines.
• Source, create and sustain strategic and effective media partnerships and/or relations that actively track positive exposure of the brand in the South African media within the print and online channel.
• The efficient collation, accurate updating and engaging reporting of all media features and landscape information on a monthly basis.
• The efficient collation, accurate updating and engaging reporting of all relevant competitor activity within the media at large on a monthly basis.
• Understand parameters of the brand’s A&P allocation to PR and manage PR initiatives within the specified budget.
• Ensure accurate and timeous reporting of all spend within the budgets.
• Re-evaluate and improve the PR and Communication strategies timeously to ensure maximization of features and broadcasting.
• Maintain and develop strong relationships with relevant media, agencies and influencers.
• Oversee the development of the Influencer Strategy as required.
• Negotiate and coordinate feature stories linking the brand heritage to new launches and their creators.
• Liaise with the brand principal on a monthly basis/as required for all day to day activities (for example - new launches, quotes, interviews with spokespeople etc).
• Create strategic and creative plans for seasonal initiatives.
• Organise press trips with pre-negotiated titles to secure event and topic coverage.
• Pitch shoot ideas and coordinate details based on social listening and marketing priorities.
• Work closely with the team in order to maintain synergy and support on all key launches.
• Support in-store and external launches/events when appropriate.
• Oversee and manage PR agencies as required

Digital Marketing Business Performance

• Support the development of the market’s digital strategy with the Marketing Manager, build the operational plan and ensure successful execution, leveraging retailer partnerships, in-house digital resources and brand experts.
• Drive synergy and 360-focus to ensure a holistic approach to digital.
• Ensure a consistent and cohesive presence of the brand across all retailer digital platforms – aligned with brand expectations.
• Be the link between the brand’s digital team and the local partners.
• Plan and implement all brand-level digital campaigns.
• Management of E-Retail
• Manage all E-Retail activities
• Manage all E-Retailers website updates and campaign launches
• Manage communication with E-Retailers on animations (emails, social media, etc.) based on brand guidelines, and ensure close collaboration with the brand principal.
• Brief brand principal e-Retail team on visuals needed
• Produce weekly updates and monthly sales report
• Organise regular test purchases
• Monitor E-Retailer activities and competition (social media)
• Link with Legal on Grey Market
• Evaluate and Implement (where relevant) best practices from the global brand team
• Ensure approval of retailer’s emails and website features
• Ensure communication and buy-in of Digital updates/plans with all relevant stakeholders (internal and external)

Market/Region Intelligence

• Conduct regular environmental scans of competitor activities.
• Ensure monthly communications to highlight trends and opportunities in the market.
• Manage and implement best practices to continuously improve brand performance.
• Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
• Ensure relevant reporting with insights and actions to various stakeholders as required.

Stakeholder Management and Engagement

• Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
• Work with all stakeholders to gain maximum exposure for the brand.
• Ensure optimal relationships with all e-retail partners.

Leadership and Culture

• Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
• Adhere to the company's values.
• Be an active participant in all culture initiatives and activities.
• Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
• Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
• Contribute positively to create a harmonious working environment for all team members.

MINIMUM REQUIREMENTS/QUALIFICATIONS

• Business/Marketing degree
• 5 years relevant experience across PR and Digital Marketing in the cosmetics/luxury brands industry
• Strong knowledge and experience on working with social media channels and e-retailers
• Experience working with paid online campaigns e.g. Google, META is advantageous
• Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
• Analytical mindset, with the ability to interpret data and derive actionable insights.