Digital Marketing Specialist at Kontak Recruitment

• A well-established company is looking for a Digital Marketing Specialist to drive its digital presence and customer engagement initiatives. The successful candidate will be responsible for managing social media, creating engaging content, implementing digital marketing campaigns, utilising AI-powered marketing tools, and developing strategies to strengthen customer relationships, increase brand awareness, and reconnect with existing and previous customers. The ideal candidate will be creative, proactive, and passionate about using digital platforms to support business growth

Minimum Requirements:

• Grade 12
• Relevant qualification in Marketing, Digital Marketing, Communications, or a related field
• Minimum 3 years' experience in digital marketing
• Proven experience managing social media platforms and digital campaigns
• Experience with Facebook, WhatsApp Business, and other digital marketing channels
• Exposure to AI-powered marketing platforms and automation tools
• Strong content creation and copywriting skills
• Understanding of digital marketing analytics and reporting
• Ability to engage with customers and build strong relationships
• Creative thinker with strong problem-solving abilities
• Excellent communication and interpersonal skills
• Self-motivated, energetic, and able to work independently

Duties and Responsibilities:

• Develop and implement digital marketing strategies aligned with business objectives
• Manage and grow the company's social media presence across relevant platforms
• Create engaging digital content for marketing campaigns and customer communications
• Utilise AI-powered marketing tools to improve campaign effectiveness and efficiency
• Drive customer engagement through digital channels and online communities
• Develop initiatives to reconnect with existing and previous clients
• Manage Facebook, WhatsApp Business, and other customer communication platforms
• Monitor campaign performance and provide regular reporting and insights
• Identify new digital marketing opportunities and emerging industry trends
• Support brand awareness and lead generation initiatives
• Coordinate promotional campaigns, customer displays, and marketing activities
• Maintain and enhance the company's online presence and reputation
• Collaborate with internal teams to ensure consistent brand messaging
• Continuously improve marketing processes and customer engagement strategies