Digital Marketing Specialist (Intermediate) - Bellville at Santam Insurance

About the role

We are growing the Santam Switch digital marketing team and are looking for a digital marketing specialist to accelerate awareness and adoption of the Santam Switch mobile app (iOS and Android). The role is responsible for managing the implementation, optimisation, and reporting of campaigns across all paid and earned media channels. The role is also responsible for understanding the fast-changing digital marketing landscape, and assisting in driving innovation and improvement inside our digital marketing environment (platforms, analytics, best-practices, etc.)

The position reports to digital marketing lead, and actively collaborates with all other parts of the business (Actuarial, Engineering, Operations, Product, Customer Service).

The key responsibilities are

Digital marketing strategy and development

• Assist in developing digital marketing strategies that align to broader marketing strategies and deliver on business KPIs.
• Gather and provide actionable insights and recommendations to internal stakeholders.
• Drive innovation in terms of media channels, internal processes, and marketing technologies (selection, implementation, operation).
• Stay up to date with industry trends, best practices and technologies. Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.

Management of digital paid campaigns (App/Search/Display/YouTube/Social)

• You will be responsible for delivering high performance across all paid media across platforms. This spans the full lifecycle of campaign planning, operational execution, reporting/analytics, and optimisation.
• Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.
• Develop and execute digital media plans and budgets, including managing day-to-day plan changes, optimisation of top performing channels and ads, reporting and maintenance.
• Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.
• Ensure deliverables are met on time and on budget.
• Plan accounts and growth opportunities, working closely with the digital marketing lead.
• Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line advertising planning.
• Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
• Conduct keyword research, assist in developing strategies, optimise campaigns.

The key responsibilities are

Reporting & analytics

• You will stay on top of analytics trends so that the business benefits from new innovations, and is aligned with industry best practices. You will assist in identifying and implementing technology and platforms that advance our analytics environment.
• Combine and transform data from all sources into interpretable datasets.
• Be experienced with the Google Ads analytics suite and able to build views/reports/queries as needed: Google Analytics (GA4), Firebase, Google Data Studio.
• Interpret data, analyse results using statistical/analytical techniques to provide reports. With regards to operational reporting dashboards - conceptualise, develop, maintain and enhance these.
• Audit and assist in maintaining BI reports and dashboards.
• Work closely with the broader Marketing team to ensure accurate and useful reports are always available. These will need to be monitored daily to ensure optimisation of all platforms.
• Report back to digital marketing lead on key performance metrics weekly, including what strategic optimisations have been implemented and the impacts thereof.

Collaboration

• Work closely with internal and external stakeholders in Marketing including PR, media and creative to ensure digital paid media activities are synchronised with broader marketing campaigns.
• Work closely with the Customer Service team from a direct media perspective to monitor and optimise direct marketing campaigns.
• Collaborate with the Engineering and Product teams to ensure attribution and tracking technologies function correctly.
• Be up to date with the changing mobile and privacy landscapes, ensuring that the company is continuously adjusting in line with industry and ad platform changes.

Skills and experience

• Relevant diploma or degree (e.g. Marketing, Statistics, Mathematics, Computer Science)
• 2+ years experience marketing a mobile app 
• 2+ years experience with mobile app analytics
• 2+ years experience and advanced skills across the Google Marketing Platform (Google Ads, GDN, GSN, UAC, Analytics, Data Studio, Tag Manager, Firebase)

The right candidate has

• Empathy. Building a great brand requires strong teams so we expect you to recognise that people come first and bring that understanding into your day to day interactions and decisions.
• Analytical thinking. As this role is performance and optimisation driven it is critical that you have an aptitude for numbers, figures and a keen interest in problem-solving.
• Go-getter. This is an insurtech and it takes energy, a passion for innovation and out of the box thinking. We are looking for proactive people that learn fast and swim quickly.
• Communication skills. You are expected to be able to effectively communicate your decisions, needs and thoughts in both written and spoken forms.
• Professionalism. We are a remote first team so we are looking for people who are comfortable with asynchronous work. You are expected to manage your own schedule and availability while still delivering high quality work in a timely manner.