Digital Marketing Specialist MEA at Smith+Nephew

Essential Job Functions

The purpose of this role is ensuring a successful planning and execution of the marketing campaigns in the digital channels and to drive qualified lead generation. Measuring success by setting the right KPIs in place, track, and monitor.

• Establish collaboration with local Franchise teams to effectively support them with multi-channel digital marketing activities for health care professionals
• Build marketing automation programs for relevant personas and customer profiles, depending on market needs and in accordance with local legal regulations
• Execute effective digital lead generation in tight collaboration with Digital Marketing Manager EMEA and the local Marketing Team
• Monitor key performance indicators, optimize budget and performance, report on results to Franchises and Digital Marketing Manager EMEA
• Manage local CRM-based marketing initiatives in alignment with local Sales teams
• Identify and create briefs for local digital content needs

Requirements

• Marketing or Digital Transformation Qualification
• 5 years proven working experience in digital marketing B2B or B2C and campaign execution
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign
• Familiar with a customer journey approach and working with multiple buyer personas and purchasing paths
• Solid knowledge of website analytics tools, working knowledge of HTML, CSS