Digital Marketing Specialist MEA at Smith+Nephew

We are seeking for someone with a digital-first approach, a customer centric mindset, with a strong background in digital marketing. Someone able to look at business needs with digital lens and suggest relevant channels and tactics to achieve commercial goals.

Sound exciting? We believe so!

Essential Job Functions

The purpose of this role is ensuring a successful planning and execution of the marketing campaigns in the digital channels and to drive qualified lead generation. Measuring success by setting the right KPIs in place, track, and monitor.

• Establish collaboration with local Franchise teams to effectively support them with multi-channel digital marketing activities for health care professionals
• Build marketing automation programs for relevant personas and customer profiles, depending on market needs and in accordance with local legal regulations
• Execute effective digital lead generation in tight collaboration with Digital Marketing Manager EMEA and the local Marketing Team
• Monitor key performance indicators, optimize budget and performance, report on results to Franchises and Digital Marketing Manager EMEA
• Manage local CRM-based marketing initiatives in alignment with local Sales teams
• Identify and create briefs for local digital content needs

Requirements

• Marketing or Digital Transformation Qualification
• 5 years proven working experience in digital marketing B2B or B2C and campaign execution
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign
• Familiar with a customer journey approach and working with multiple buyer personas and purchasing paths
• Solid knowledge of website analytics tools, working knowledge of HTML, CSS

Applications

• If you share our passion for pioneering innovation and can demonstrate how you meet the criteria outlined, we would love to hear from you.
• We continue to actively build an environment where every individual can fulfil their potential and be proud ambassadors for Smith & Nephew, our customers, and their patients.
• We value the diversity of our people and welcome applications from everyone.
• It's more than business at Smith+Nephew - it's personal. What we do every day, changes lives every day.
• Healthcare is in Smith+Nephew's DNA. From a single pharmacy in Hull, UK to a presence in over 100 countries, we've spent more than a century and a half working at the leading edge of medical technology.
• At Smith+Nephew, you will find a company of people who care about each other, about our customers and their patients, and about the communities where we live and work.
• Join us as we continue to make our work personal, to innovate and to develop devices that help to restore patients' bodies and enable them to regain their futures.