Digital & Marketing Specialist at Rectron South Africa

Primary Objectives:

Marketing Specialist Job requirements

• Pulling reports to assess the state of the average sell out numbers.
• Assessing Rectron monthly, quarterly, and yearly targets and creating VTT based on average SO.

Creating campaigns based on these two figures per brands:

• Microsoft Boxed
• Microsoft CSP
• Acronis
• Bitdefender

To ensure we align with the vendor and Rectron focus areas per product category such as for:

• Microsoft Office commercial skus,
• Server DSP licenses and Windows 11
• Ms licensing,
• Customer and sales enablement,
• Device refresh is a new product is being launched or an old one is EOS.

Marketing Planning

Marketing Execution

• Plan marketing activities driving the objectives of the various Microsoft business units within the Mustek group
• Keep up to date with new product launches and promotions to ensure that the reseller channel receives adequate information to make proper informed decisions
• Have an understanding of the strategies of the different vendors, ensuring that all planned activities show congruent messages
• Work with the Johannesburg team, as well as branches to plan activities
• Timeous, on budget execution of marketing These activities include, but are not limited to, print media, mailers, events, social media marketing, customer loyalty programs
• Work closely with Rectron and Mustek’s marketing departments to ensure that creative work is executed timeously, to an acceptable standard, and does not conflict with any other activities in market
• Submit marketing briefs to the internal marketing department on time, giving the team sufficient time to work on creatives
• Assist in the creation of simple marketing
• Reach out to relevant resources lor assistance in a timeous manner. These resources might include the marketing department, manager, external agencies, and
• Directly liaise with the finance department at both Rectron and Mustek to arrange for payment of supplier
• Ensure that activities are executed in accordance with the vendor marketing
• Ensure all the marketing incentives are communicated to the relevant parties and paid out on time.

Digital

• Build and manage the digital marketing solution vision and technical roadmap, delivering process enhancements and solutions on time and at a quality essential to supporting business marketing objectives.
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
• Creating content marketing and working with design teams to create suitable content for each stage of a customer’s digital journey.
• Manage and optimise all the company portal websites and all company social media platforms
• Lead strategic technical initiatives within the group, partnering with developers to optimize web traffic, conceptualise and produce web content and promotional campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Capture business needs across Business Units and translate those needs into processes, technology, and data solutions capable of scaling to meet demand.
• Identify and integrate solutions across CRM, marketing tech, advertising tech and supporting solutions focused on streamlining operations and ensuring data efficacy for accurate targeting and measurement.
• Manage migrations and lead continuous improvement of data governance and data integrity.
• Manage vendor relationships directly or in partnership with other stakeholders ensuring that the vendor is aware of and operating in line with Full Circle business needs and
• Create and manage training programs for systems and tools ensuring team members know how to leverage the solutions to meet their objectives and streamline their work.
• Develop and maintain strong internal relationships with Product Managers, Stakeholders, nurturing an enablement environment where team members look to you for solutions to streamline their work and improve overall program performance.
• Advocate for solution and process adoption across the group, partner with leaders and team members to infuse solutions into their work and make improvements in marketing data and measurement.

Education/Qualification

• Matric 
• Certificate/Diploma in Marketing or Digital Marketing

Knowledge

• Maintain a moderate level of knowledge across all Rectron’s cloud/software offerings, as well as Microsoft PC accessories
• Maintain a basic level of knowledge across the other product ranges that Rectron and Mustek supply to the channel.
• Keep abreast of technology trends.
• Maintain a moderate level of knowledge across all Rectron’s cloud/software offerings, as well as Microsoft PC accessories
• Maintain a basic level of knowledge across the other product ranges that Rectron and Mustek supply to the channel.
• Keep abreast of technology trends.
• Keep up to date with the latest marketing trends.

Skills & Competencies

• Digital Marketing
• SEO
• Data Analysis
• Social Media
• Email Marketing
• Google Analytics
• Project Management
• Ability to manage campaign budgets
• Attention to Detail
• Effective teamwork
• Planning and Organising
• Situation analysis
• Effective communication skills

Experience (experience required for the job)

• 3 – 5 years’ experience in a Digital marketing and marketing environment
• Relevant brand knowledge and excellent communication engagement
• Preferred experience with digital marketing

Accountabilities 

• Responsible for executing marketing spend according to company guidelines
• Brand Design
• Marketing and Vendor Marketing
• Relationship and Communication
• Reporting
• Events
• Projects
• General Admin