Digital Planning Director at Accenture

The Job

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.
From idea to execution, we design, build, communicate and run Experiences from start to finish – offering unparalleled value to clients.

The experiences we design make peoples’ lives better by reimagining industries, value propositions, products & services and operating models. We focus on rewiring organizations with connected platforms and intelligence to enable customer-centric business process and culture
By communicating experiences we are able to reach all audiences across customers, employees and societies with bold creative ideas, content and marketing across every channel and touchpoint and lastly we run experiences by helping clients orchestrate, optimize and scale their marketing, media, content and commerce programs in an infinitely complex world through new co-managed services models.

You will be responsible for:

• Implementing strategies for various projects for our clients
• Planning appropriate strategies and further develop, publish and maintain models and frameworks for consistent user experience
• Analyse all trends and identify and resolve all market trends.
• Coordinate with various teams to prepare all proposals for various functional project teams.
• Partner with all cross functional project team to execute digital marketing strategies
• Maintain knowledge on all users and interactive trends and identify all client growth requirements and implement all processes.
• Supervise all development strategies and perform competitive research and analyse all trends through analysis of strategic, content and creative output
• Assist all creative and analysis team to design appropriate marketing and communication strategies.
• Recommend appropriate solution for all clients to facilitate increase in businesses and analyse all research results and assist to position brand efficiently.
• Manage and monitor all social trends required for client business.
• Analyse all information to prepare comprehensive advertising strategies for all projects.
• Ensure efficient use of all qualitative methods for all project plans in coordination with research groups.
• Analyse all trends and perform study on impact on all consumer behaviour and maintain knowledge on all perceptions of brand to ensure compliance to all client requirements.
• Coordinate with creative team to provide all required information on all product features.
• Prepare presentations for all clients
• Work as an innovator with key Accenture Leadership Teams to find and create business opportunities across operating groups, industries and geographies
• Define the business plans, including sales, revenues, CCI and capabilities required to meet targets
• Collaborate with key leads as needed (including Accenture Analytics and Accenture Mobility leads) to develop go to market strategies and build the required sales capabilities to sell new solutions
• Define the necessary infrastructure, capability and operational changes necessary to deliver customer experience and digital marketing solutions
  • Completed Marketing Degree or Diploma
  • Minimum of 10 years’ experience consulting across global and local brands in Agency or Professional services companies
  • Strong experience including the following:
    • analytics/reporting
    • project management
    • client management