Digital Product & eCommerce Content Strategy – Content Writer (Enterprise) at Accenture

Job Description

Why this role exists

• We’re scaling product content across enterprise‑level web, mobile, and commerce portals. You’ll own the end‑to‑end content strategy and hands‑on writing for product‑listing and product‑detail experiences (PLP/PDP), category pages, and navigation copy—driving discoverability, clarity, and conversion.
• You’ll partner with UX, Service, SEO, Analytics, and Engineering to create persuasive, structured content that performs.

What you’ll do

• Set content strategy for PLP/PDP and category experiences across multiple brands/markets; define voice, tone, and evidence‑based messaging frameworks that increase CTR, add‑to‑cart, and revenue per visit.
• Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys.
• Write and edit at scale: compelling headlines, benefit‑led bullets, specs, comparison modules, and guided selling microcopy for product discovery.
• Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets.
• Partner with optimization & analytics: run A/B and multivariate tests (e.g., CTA language, above‑the‑fold modules) and use insights to iterate content for measurable lifts.
• Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content modeling/authoring, Adobe Target for personalization/experiments, and Adobe Campaign for cross‑channel messaging coordination. 
• Collaborate daily with UX/Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains/sprints.

What you’ll bring (Must‑haves)

• 5+ years in content strategy and product content writing for enterprise‑scale web, mobile, and/or commerce portals.
• Demonstrable IA/structured content skills: taxonomy, schema, and component‑based content models for PLP/PDP.
• Persuasive, conversion‑oriented writing for product listings and detail pages—portfolio with before/after or A/B outcomes.
• Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analytics‑informed iteration.
• Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments.
• Excellent stakeholder management and the ability to present content rationale using data and customer insights.

Bonus points

• Hands‑on with AEM Sites content models/components, Adobe Target activities, and Adobe Campaign orchestration; exposure to DAM/Assets pipelines. 
• Experience with large product catalogs, multi‑locale content ops, and PIM/DAM workflows.
• Familiarity with accessibility standards (WCAG) and inclusive language guidelines.

How we’ll measure success (example KPIs)

• Uplift in PLP click‑through to PDP and add‑to‑cart from PDP
• Reduced content defects (broken links, mismatched specs, localization errors)
• Velocity: throughput of content modules/templates delivered per sprint
• Test‑learn impact: # of experiments shipped and stat‑sig lifts achieved

What to include with your application

• Portfolio with 3–5 representative PLP/PDP samples (before/after or test results preferred)
• A brief content case study explaining strategy, IA decisions, and outcomes
• Product Content Strategist / eCommerce Content Strategist
• UX Writer (Commerce) / Product Content Designer
• eCommerce Copywriter / Merchandising Copywriter
• Digital Content Strategist (AEM)