Digital Sales and Content | Development at Vodafone Global Enterprise

Role Purpose

• The e-commerce team is looking for a creative and skilled Website Content Creator to join our team. The ideal candidate will be responsible for developing, implementing, and managing content strategies, ensuring high-quality content that engages and informs our target audience across the Vodacom.co.za domain. This incumbent will work closely with other members of the e-commerce team to develop content strategies that support our brand and business objectives. The ideal candidate should have a keen eye for detail, a creative mindset, and a strong understanding of digital marketing.

Your Responsibilities Will Include

• Develop content that aligns with our brand voice and resonates with our target audience.
• Write and edit website copy, including landing pages, product descriptions, blog posts, and other marketing materials.
• Collaborate with the web designer and e-commerce team to create visual assets that support website content.
• Collaborate with other teams, including digital marketing, CVM, and GTM Terminals teams, to ensure that website content supports their efforts.
• Work closely with the CVM team to drive BTL AOL and upgrade campaigns.
• Optimize website content for search engines (SEO) to improve visibility and drive improvements to organic traffic
• Use analytics tools to Monitor website performance to track content performance and make data-driven decisions to improve website traffic and engagement
• Manage content calendars, editorial schedules, and deadlines to ensure that content is delivered on time. This will include input into both radio and digital marketing activities.
• Conduct regular audits of the website's content and structure to ensure that it meets quality standards and is optimized for search engines
• Conduct thorough research to identify industry related content trends that will appeal to our target audience and help drive traffic and engagement
• Work with stakeholders to identify opportunities for improvement in relationships and processes.
• Copywriting and proofreading for new and existing webpages and journeys

The Ideal Candidate For This Role Will Have

• Bachelor's degree in English, Communications, Marketing, or a related field
• 2+ years experience in the website copy writing & content creation/ campaign management.
• OR
• Minimum of 5 years’ experience essential in an agency or web/digital environment with direct exposure to copywriting or content creation.

Technical Knowledge

• Knowledge of prevalent development practices, techniques and tools.
• Exceptional understanding of fundamental design principles (typography, layout, grid systems, hierarchy, colour, composition).
• Industry knowledge pertinent to portfolio.

Job Knowledge

• Excellent written and verbal communication skills, with the ability to create clear, concise, and engaging content for a diverse audience
• Strong understanding of web design principles and user experience best practices
• Knowledge of SEO best practices and experience optimizing website content for search engines
• Attention to detail, excellent proofreading and QA skills.
• Experience with content management systems (CMS) such as WordPress or Drupal
• Familiarity with Google Analytics or other website analytics tools
• Experience working in a digital environment, eCommerce (advantageous).
• Deep understanding of customer segmentation, business requirements, customer insights and online personas to ensure that content addresses all these needs
• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously

Closing date for Applications: 09 May 2023.