Digital & Social Media Copywriter at Momentum Metropolitan Holdings Limited

Role Purpose

• Develop, implement and manage the MMH digital and social media marketing strategy to promote the MMH Brands and its services.

Requirements

• 5 years' working experience as a copywriter
• 2-3 years' experience writing for digital platforms
• Relevant Degree in Journalism/ Communications / Marketing / Business / Media or Public Relations
• Portfolio of writing pieces

Duties & Responsibilities

• Building and executing digital and social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generating, managing and overseeing social media content through collaboration with business stakeholders within various sectors of the company.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections.
• Deliver timely and accurate responses to community questions and requests across all online platforms.
• Monitoring platforms and user engagement and suggest content optimisation.
• Communicating with industry professionals and influencers via social media to create a strong network.
• Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful relationships.
• Optimising company pages within each platform to increase visibility of the company's social media content with the objective of increasing brand awareness throughout the continent.
• Frequently improving social data/metrics insights and best practices through capturing and analysing and then acting on information.
• Partnering with business stakeholders such as Human Capital to develop and drive content in line with the brand and social media strategy.
• Optimise the MMH company page to increase the visibility of the company's social media content with the intent of raising brand awareness.
• Conceptualise amazing ideas with the Conceptual team/Graphic designer or Creative Director.
• Edit existing copy to bring it in line or on par with the Momentum brand postponing/tone & style.
• Works with the Traffic & Studio Manager to ensure that all is proof read & approved before any copy is published for consumer or client consumption.
• Ensure professional plain language standards are maintained, by providing a reviewing function to the communications team for all communications on behalf of key stakeholders.
• Develop and create awareness of frameworks for writing when required.
• Create internal communications for publications and electronic communications, as well as, initiatives for promoting business and project writing.
• Give structure and optimise communications to different audiences, including channel representatives, financial advisers and clients.
• Initiate new communication projects, in collaboration with various stakeholders across the Momentum brand.
• Be the point of reference for the standardisation and consistency of communication across the Momentum brand and promote it.
• Make sure that messages about the brand promise are consistent and applied across all Momentum brand collateral.
• Be the custodian of client-centric communication by initiating new and changing existing communications at different touch points in the client journey.
• Support the marketing function with quality ideas and collateral by empowering clients on their journey to success and telling good stories.
• Keep an eye on industry best practices regarding efficiency and cost-effectiveness of messages and help measure outcomes.
• Give input for the conceptualisation of new campaigns in conjunction with the marketing team and business role players.
• Liaise with content creators such as copywriters and layout specialists to ensure a high standard of delivery.

Competencies

• Outstanding consulting, writing, editing (photo/video/text), presentation and communication abilities
• Relevant knowledge and understanding of online marketing and major marketing channels