Digital Technology Manager - N/A11369 at Sun International

The Digital Support Division will lead innovation, and digital and technology services via a shared services model to digital operations to enable the optimal use of digitisation, systems and processes to provide new revenue and value-producing opportunities and the achievement of objectives. This will include delivering detailed digital analyses, project planning, monitoring and measurement for group-wide digital projects and changes; and lead the integration of new and changing processes and systems into operations based on the agreed requirements of the digital segments, and insights from specialised support functions.

The Digital Technology Manager will be responsible for leading and managing the digital team, and the planning, design and delivery of digital processes, web innovation and frontend digital platforms and dashboards based on leading practice and trends. The role will guide interactive and digital analytics solutions and reporting on data across business operations, systems, website traffic, email marketing data reports, campaigns, social media and ORM with the overall aim of understanding business data intelligence, to optimise create and deliver solutions and supply credible, business ready offerings to understand and improve product performance and enable effective decision-making. This will be done through collaborating with the Gaming and Hospitality segments, specialised functional areas and Business technology leadership and teams with the aim of improving growth and efficiencies through the use of digital tools and move towards a more digital business. The role will also be responsible for building talent and an engaged workforce in areas of digital technology and optimisation to support the vision of Sun International.

Education

• B Degree (Business Management or statistics)
• Web development qualification is an advantage
• Diploma in Software Engineering Coding is an advantage

Experience

• Minimum 10 years€™ experience with various web technologies including:
• 5 years digital marketing experience with 3 years at a management level
• 5 years€™ experience working with content management systems (CMS);
• Experience with web application development for enterprise digital marketing & ecommerce websites
• Experience in measuring and analysing digital marketing campaigns including: natural and paid search, email, display and social media;
• Experience in web server configuration
• Understanding of Business Intelligence. Reporting Services, Analysis Services and PowerBI
• Experience with Content Management Systems (CMS). Preferably DNN, Umbraco or Kentico
• Previous exposure to Search Engine Optimization. Implementation and best practice
• Experience in configuration and management of IIS and Azure we hosting.

Skills and Knowledge

• Transformative product and technology capabilities
• Statistics
• Business & Financial Acumen
• Advanced Digital Acumen
• Tech savvy including knowledge of Coding
• Skilled in Search Engine Optimisation (SEO);
• Proficiency in web and mobile usability (UX design);
• Proficiency in the use of Google Analytics and other Analytic tools;
• Proficiency in PPC, Google AdWords and campaign reporting;
• Proficiency in e-Commerce tracking; technology and principles
• Project management
• Web development lifecycle
• Testing methodologies and practices
• Analysing
• Creating and improving
• Sourcing information
• Applying expertise and technology
• Taking ownership
• Responding with urgency
• Collaborating

Key Performance Areas

• Develop strategic digital plans, frameworks and tools to improve digital analyses and reporting tools, front-end online platforms, and the effective use of various digital channels
• Create, update and manage governance frameworks, audits and alignment of design processes and practices to streamline and optimise business processes and results through the use of digital channels and data intelligence reporting
• Collaborate with business to understand their requirements around platforms and reporting tools and build end-to-end interactive and analytics solutions which meets specific business needs and challenges
• Offer expertise and provide leadership around the planning, design and delivery of digital processes and systems, web innovation and frontend digital platforms and dashboards to build competitive advantage and provide insights to support current and future Revenue Growth and Optimisation plans
• Research and benchmark trends in digital technology to ensure the use of digital technology within Sun International remains cutting edge, reflective of the Sun International brand and leading practice in the industry
• Offer and manage shared services solutions for application development utilizing multi-platform development, digital processes, assets and tools, and an automated test framework.
• Benchmark and monitor performance across all digital channels
• Manage web innovation and solution management by enhancing client reporting tools, provide performance metrics and analyse website data
• Manage split testing on various content categories and collaborate with IT development in the building and configuration of web infrastructure
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Oversee integrated digital reporting on business data including intelligence on product performance and campaigns, making recommendations to improve future decision-making and spend
• Transfer knowledge to digital resources to allow those individuals to take ownership of the system and data, and exercise responsibility for service delivery and quality
• Transfer knowledge and skills to allow end users to effectively and efficiently use the system in support of business processes.
• Actively engage internal and external stakeholders to build relationships and professional thought leadership to ensure best practice and innovation
• Lead the measurement, monitoring and reporting on digital trends, making recommendations and initiating interventions to assist in addressing areas of concern
• Shared accountability for developing and managing the budget and expense management for the portfolio

Equity

• Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.