Direct Marketing Campaign Manager at Telesure Investment Holdings (TIH)

Introduction

• Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial long and short term insurance providers. Our portfolio includes South Africa’s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration. Hippo is South Africa's first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We’re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits

Specification

• The Direct Marketing Campaign Manager contributes to the organisational goals by ensuring the effective campaign planning and execution, against set targets and budgets, with a clear focus on acquisition, cross sell and client retention.

Campaign Development and Implementation

• Define, implement and maintain a suitable campaign methodology to ensure efficient campaign execution in line with marketing plans.
• Implement multiple test and control campaigns across the various direct marketing channels with the ability to track and report on learnings.
• Campaign Strategy Management
• Plan and compile marketing plans in line with targets and budgets for direct marketing stakeholders.
• Advise and liaise with key stakeholders (sales managers, account managers etc.) on campaign information, strategy, trend analysis and best practice.
• Accountability for campaign strategies in order to drive long and short term business objectives.
• Campaign Cost Management
• Ensure maximum return on investment from the campaigns for all direct marketing stakeholders.

Requirements
General Education

• Grade 12 (Standard 10) with University Entrance (NQF4)
• A relevant 3 year Business related degree / diploma in Business Management and/or Marketing (Advantageous)

General Experience

• 3 – 5 years Direct Marketing / Account Management experience
• Campaign Management and Execution
• Direct Marketing principles across various Direct Marketing channels
• Project Management / Account Management
• Database Management
• Report Writing

Closing date: 18/02/2020