South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Campaigns).
Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenditure) and local innovation opportunities
Co-create on development of market-level innovation projects and provide market input for Operating Unit led Integrated Marketing campaigns (as applicable)
Oversee localization and real-time amplification of Integrated Marketing campaigns within the country/region, providing input to relevant Integrated Marketing team
Manage brand activation at the local level, including activations, consumer promotions, experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers
Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations
Key marketing representative of respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Work closely with Franchise team, Bottlers and collaborate across all functions to deliver the plan as measured by volume, share and profit
Role Requirement
Bachelors degree in Marketing or related fields
10+ Years of Marketing and leadership experience
Direct experience with marketing activation
Experience working in cross-functional and cross-geographical teams is preferred
Experience within the Food and Beverages is an added advantag
Ability to provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights)
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Ability to provide input on media buying (in partnership with Marketing procurement), as necessary
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