Ecommerce Merchandising & Content Facilitator at Truworths

An exciting new opportunity exists for an Ecommerce Merchandising & Content Facilitator to join the Truworths Marketing team. You will work across all brands and websites to manage the day-to-day customer experience on the websites in order to maximize conversions. You will also be required to do analysis on website performance and customer journeys to identify opportunities to improve the online customer experience, briefing required changes and working with the developers timplement these changes.

Key Responsibilities    

• Product Content Management: You'll be responsible for all product descriptions on our websites. This means managing a seamless process for reviewing and verifying AI-generated content for accuracy, brand alignment, and timely activation. You'll alsensure descriptions are optimized for search engines, Google Merchant Center, and AI agents.
• Website Metadata Management: You'll be responsible for all metadata across our websites. This includes regularly conducting thorough keyword research and leveraging AI tools tgenerate highly optimized metadata that enhances our online visibility and search performance.
• Navigation & User Experience Optimization: Manage and optimize website navigation, including facets, filters, product boosting and burying, and other elements tcreate an intuitive user experience.
• Web content configuration: You'll be responsible for setting up and managing website content using our Content Management System (CMS). This includes not only loading content but alstesting and checking for best practices related tsite speed and mobile optimization tensure a seamless and high-performing user experience.
• Collaborative Content Development: You’ll work closely with our digital designers and developers on e-commerce content components, ensuring they stay current with best practices and global trends.
• Conversion Rate Optimization: Drive conversion rate improvements through strategic A/B testing on our e-commerce website.

Qualifications and Experience    
Qualification:

• Relevant Marketing Qualification Experience / Knowledge

Experience:

• Minimum 2 years’ ecommerce marketing experience, ideally in a fashion or lifestyle environment
• Experience working in a CMS, setting up and publishing digital content

Competencies    

• Analytical thinker with excellent attention tdetail
• Ability tlearn new technology quickly
• Excellent attention tdetail
• Fluent in English 
• Ability twork independently and as part of a team
• You thrive in a fast-paced environment and can manage multiple priorities effectively
• You are a proactive problem-solver with excellent organizational and communication skills
• Strong technical aptitude: You are genuinely interested in and comfortable with technology, eager texplore and implement automation and AI solutions wherever possible

Beneficial

• Knowledge of SEprinciples and best practices
• Experience using the Admin Console in Oracle Commerce Cloud
• Basic html knowledge
• Experience running A/B tests Experience in applying dynamic content rules and personalisation of web experiences
• Experience with email marketing platforms
• Experience in Analytics tools like Google Analytics, Looker Studio, SEM Rush etc.