Email Marketing Specialist at Travelstart

We’re looking for a passionate Email Marketing Specialist to join our Cape Town Marketing team. If you’re looking for an opportunity to make an impact and are passionate about data, segmentation, personalisation and customer experience, this is the perfect role for you.

Before you apply, please make sure you tick the following boxes:

•  You have advanced knowledge of HTML and email template coding/design - not just drag and drop - we need someone to help revitalise and build incredible new CRM campaigns.
•  You’ve got a quick win innovation mindset and are constantly curious about how products and CRM channels impact customer experience.
•  You’re eager to work in a ‘start-up’ environment. Fast pace, high risk, high reward. We’re looking for someone who is keen to get their hands dirty, to challenge systems and deliver solutions on time.

What will your day to day look like?

• Create intelligent customer engagement initiatives through segmentation for all channels including email and website.
• Collaborate with the Head of Brand and Content Manager to brief, project manage and execute unique CRM Campaigns that help build, maintain and grow the Travelstart and SafariNow client bases
• Create life stage segment programs to build CRM campaigns for new, active, loyal and dormant players.
• Technical management of CRM processes across email, web push, app push and on-site.
• Improve and increase customer lifetime value by building, testing and managing email campaigns to increase user engagement and awareness.
• Prepare a detailed Implementation Plan (for each CRM Campaign) - complete with its own set of objectives (expressed in terms of volumes, revenues, or market share or target market reached), bases for recommendation, scope and coverage, mechanics and details of implementation/execution, communication of the program to its target market, detailed timetables, logistics and spending schedules and total budgets.
• Develop, secure approval and monitor budget for assigned CRM projects. Ensures that budget is based on sound business rationale, directly links to financial objectives and parameters.
• Provides measures on monitoring effectiveness of CRM campaigns, provides data requirements and executes hygiene initiatives.
• Breakdowns, segments, and evaluates/analyses the information along with member/customer history and provide results that can be used for marketing
• Design methodology, presents results, provides insights and recommendations, regular updates, measures regional results semi-annually.
• Perform customer data mining and analysis, and provide updated customer profile.
• Guard data integrity/hygiene; recommends enhancements to keep data clean/valid, etc.; monitors database health; provides regular customer data profile report.
• Provide insights; Identify process improvement, refine program mechanics, use customer data to recommend strategies, triggers that will engage customers to avail more products, predict possible churn.

Key skills & qualifications you'll need:

• Bachelor degree in Marketing, Business Management or equivalent programs.
• Good knowledge of HTML/CSS is a prerequisite
• 3-4 years’ experience in CRM marketing.
• 1-2 years’ experience in the travel industry to your advantage
• 2 years’ experience working on technical marketing projects eg: CMS, CRM, App
• Proven track record of working on successful CRM campaigns
• Experience building and managing multiple online advertising and CRM campaigns
• Experience working with outside vendors including affiliate networks, publishers and creative agencies
• Excellent written English and communication skills.
• Computer skills with standard programs like Excel, Word and Photoshop.

What we offer:

• Learn how to build an online start-up company from scratch in a truly entrepreneurial environment.
• Be part of the next fastest growing online business in South Africa
• Experience an exciting blend of a vibrant start up environment and professional operations
• Work as part of a global, highly ambitious team and fast-growing company
• Learn from some of the best entrepreneurs who have been building leading online businesses globally
• Opportunities to work in other countries and/or for an higher position within the organization
• Become part of a dynamic and highly motivated team with horizontal hierarchies
• A great working atmosphere within in an international environment
• Challenging and diversified tasks with direct responsibilities
• Become an expert in the online space