Experiential Events Representative - Inland at The South African Breweries (SAB)

Key roles and responsibilities:

• Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.
• Execute events strategy, national events plan and develop/manage regional calendars.
• Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.
• Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local level
• Support and ensure brands/regions in best-in-class execution on other.
• Ensure consistent execution of regional assets across Africa.
• Execute event & brand experience activation toolkits (by type, by size) and lead the communication and training of same.
• Owns ticketing & Hospitality fulfilment.
• Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
• Budget Management
• Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere).
• Build capabilities across Africa (connections, brand, markets, agencies) and transfer best practices and learnings across countries.
• Trends & opportunities, competitive monitoring.
• Subject matter specialists (SME) in:-Experiential execution - Festivals, Stadia -Ticketing & Hospitality.

Key attributes and Competencies:

• Verbal ability and communication skills
• Persuasiveness and selling ability
• Sound interpersonal skills, creativity and ability to mix with other people
• Experience in handling On Premise Key Accounts
• Experience in handling very demanding customers
• Experience in a high profile / LSM consumer base
• Broad knowledge of a Premium Co. market
• Execution experience in a Premium Co. market
• Strong Internal Stakeholder relationships
• Draught handling / execution experience
• Key Internal Project management ie Spiritual Homes, Draught Training Experience etc

Minimum requirements:

• Sales and Marketing related degree
• 2 years experience in Formal On Premise Market
• Valid unendorsed Code 8 drivers license