Global Digital Marketing Manager at Flight Centre Travel Group

Key responsibilities

• Develop digital approach that aligns to Envoyage’s global strategy, including paid and organic across all channels (website, search, social, eDM, ads)
• Support the Envoyage marketing plan to drive acquisition, retention and growth
• Actively manage ROI-focused digital marketing activities across paid search, social and programmatic
• Managing digital marketing budgets across regions and platforms
• Work within the Global Content Marketing Manager to produce and publish SEO-optimised content, campaigns and website updates
• Continually monitor and recommend improvements for brand website performance
• Ensure all web content is optimised and in-line with SEO best practices
• Work alongside National Managers to monitor and optimise all digital activity in the regions
• Develop weekly reports on all digital activity and use this information to plan improvements
• Contribute to engagement and re-engagement strategies for the business
• Create relevant and effective digital campaign briefs and plans for design and content managers. Work with this team to develop effective test and learn activities that optimise the customer experience
• Work with agencies create multi-media digital campaign plans that achieve defined goals
• Deliver high-performing landing pages that generate results

About you:

• 5+ years of experience in digital marketing
• Deep understanding of all digital marketing channels with demonstrated results
• An understanding of analytics and reporting, and the ability to analyse data to make informed decisions
• Detailed understanding of SEO, Performance and CRO technical applications, trends and best practices.
• Demonstrated experience effectively using the Google suite of tools, including but not limited to GA4, Google Ads, Google Search Console, Google Tag Manager, SEM Rush
• Experience with Paid Social (i.e. Meta, LinkedIn, YouTube etc.)
• Experience running paid search campaigns
• Experience in customising digital journeys
• Experience with Salesforce, a plus
• Experience with CMS platforms like Drupal, a plus

What you'll enjoy:

• Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
• Development: Individualised Learning & Development pathway options
• Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
• Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
• Flexibility: Monday to Friday week, business hours with flexible/hybrid options
• Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  
• Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health: Support and Employee Assistance Program for staff and family
• Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)  
•  Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment