Google AdWords Specialist at IEDM Digital Marketing

About the job
EDM Google AdWords Duties and Responsibilities

• The Google AdWords specialist is responsible for developing, implementing and executing Google AdWords marketing strategies in order to attract potential new customers and retain existing ones. 

Duties include 

• Creating Google Adword accounts.
• Interpreting statistics and developing new campaigns and strategies together with the other departments (social, SEO, development, etc.)  
• Overseeing existing campaigns and making recommendations on how to optimise them
• Analysing trends and making data-driven decisions
• Writing engaging copy for ads
• Providing ongoing support of SEO initiatives 
• Utilizing bid management tools
• Conduct keyword research and selection for Adwords campaigns
• Using tools like Performance Planner, Reach Planner and Google Recommendations to forecast and optimize campaign performance. 

Qualifications & Experience 

• Must be certified in:
• AdWords Fundamentals 
• Search Advertising 
• Display Advertising 
• Video Advertising 
• Mobile Advertising 
• Must have at least 3 years experience in Google Adwords. 
• Must be able to work on Google Apps - Gmail, Sheets, Slides, Docs, etc. 

Skills & Attributes 

• Creative and detail oriented
• Flexibility and adaptability to change
• Time management skills
• Be a team player
• Strong analytical skills
• Fluent in english
• Ability to perform research on a variety of different industries
• Ability to analyze websites and make decisions within Adwords regarding campaign growth

 IEDM Mock Up Brief 
Prospective candidates must show his/her capabilities by creating a proposal for a mock up client wanting specific results. Each objective must be reached with a specific Google Ads product and a separate technical document must be submitted alongside the proposal.