Graphic Designer - Sandton at Broll

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for performing all Graphic Design (with social media) functions

• Work closely with the marketing team to maintain brand consistency and create graphics that align with overall marketing strategies.
• Responsible for planning concepts by studying relevant information and materials.
• Create visually compelling and innovative designs for a variety of marketing materials while ensuring consistency with the brand identity and messaging of the company.
• Collaborate with internal stakeholders to determine design requirements, objectives, and target audience needs.
• Study design briefs and determine requirements.
• Develop graphical solutions that enhance property listings, presentations, and marketing campaigns, with a focus on attracting and engaging potential buyers and tenants.
• Prepare finished art by operating necessary equipment and software.
• Utilise a deep understanding of social media platforms (e.g., Facebook, Instagram, LinkedIn) to create, schedule, and optimise engaging and on-brand content that resonates with our target audience.
• Stay up-to-date with design and industry trends, adapting strategies and campaigns accordingly to achieve maximum impact.
• Manage multiple projects simultaneously, meeting all deadlines and ensuring that deliverables are produced accurately and on time.
• Schedule projects and define budget constraints.
• Conceptualise visuals based on requirements.
• Develop and use existing illustrations, templates and other designs using software or by hand.
• Use the appropriate colors and layouts as advised by the corporate CI guide.
• Collaborate with photographers, videographers, and copywriters to ensure all components of a campaign are cohesive and aligned with the established brand guidelines.
• Ensure final graphics and layouts are visually appealing and on-brand.
• Create a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Ps, Ai, Id.
• Monitor and report on the performance of social media campaigns, suggesting optimizations based on data and insights.

2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.

• Establish and implements effective communication with outside contacts.
• Ensure that requests and questions are promptly, appropriately, and courteously resolved.
• Ensure that the Company’s professional reputation is maintained.

3. Assumes responsibility for related duties as required or assigned.

• Stay informed of developments in the marketing field and of markets affecting Company operations.
• Complete special projects as assigned.

PERFORMANCE MEASUREMENTS

1. Typing is accurate, neat, and promptly completed.
2. Client and management inquiries are attended. Good Business relations exist with Clients. A professional image is projected and maintained.
3. Graphic Design functions are well coordinated and support organisational objectives.
4. Marketing research is valid, reliable, and a useful tool for management.
5. Marketing programs are appropriate, effective, and reviewed regularly.
6. Effective business relations exist with vendors, contractors, and trade professionals.
7. Good communication and coordination exist with area personnel and with management. Assistance is provided as needed. Management is appropriately informed.

EDUCATION/CERTIFICATION:

• Bachelor's degree in Graphic Design or related field.

REQUIRED KNOWLEDGE:

• Knowledge of Company products and services.
• Proficient in the creative suite (Adobe InDesign, illustrator, Photoshop, Acrobat) and MS Office packages
• In-depth knowledge of social media platforms, trends, and best practices for maximizing engagement.
• Proficiency in design software such as Adobe Photoshop, Illustrator, InDesign, etc.

EXPERIENCE REQUIRED:

• A minimum of 3 years’ experience as a Graphic Designer
• Experience within the Property industry is advantageous