Graphic Designer | Sneaker Factory | Western Cape at TFG (The Foschini Group)

Job Description

• You will have the opportunity to form part of a dynamic & fast-paced creative team who are passionate about innovation and all things Branding & Marketing. We are searching for that customer-centric someone who is an absolute go-getter & wants to make a difference. A mid-level designer who is able to conceptualise innovative new ideas to inspire our customers with the brand CI & values in mind.
• This role ensures brand consistency and collaborates with internal and external stakeholders. The role plays a key role in maintaining creative standards and aligning visual content with strategic objectives.

Responsibilities

• Design eye-catching marketing materials including digital & print ads, social media graphics, emailers & banners, newsletters, & adhoc promotional materials based on internal briefs.
• Conceptualising, designing and executing in-store signage such as store windows and product graphics for ATL & BTL elements 
• Learning and assisting with studio photography
• Designing of seasonal catalogues to showcase products effectively.
• Supporting the marketing team by providing assistance during photoshoots and events as needed.
• Compilation of activation media 
• Social media content (Facebook, Instagram, YouTube & Tik Tok)
• Basic Animation (gifs, Video creation + Editing)
• Practical knowledge of Studio Photography (lighting, composition & basic photography)
• Packaging, Labels, Ad Hoc creative elements
• Conceptualisation and production of fresh ideas for online /digital material and print to be shot in the in-house studio 
• Executing against briefs
• Ensuring all work aligns with brand positioning & guidelines
• Weekly Competitive Retail Research: Digital & In Store
• Image Retouching

Qualifications

• Minimum - Diploma in Graphic Design or Visual Communication. 
• Preferred: Bachelor’s degree in Graphic Design, Visual Communication, or related field. 
• Experience: Mid-level designer with a minimum of 2-5 years of experience in graphic design,
• Additional: Advanced proficiency in Adobe Creative Suite and digital design tools. 
• Strong understanding of branding, layout, typography, and composition. Experience in managing photo shoots and creative production. 
• Adobe Certified Expert (ACE) preferred. 
• Strong presentation and stakeholder engagement skills.

Skills: 

• After Effects and Adobe Premier Pro (advantageous) 
• Microsoft Office efficient
• Understanding of digital and print principles i.e. Repro & Layout
• Strong conceptual skills
• Graphic design skill for print and web
• Attention to detail (critical)
• Photographic skills advantageous
• Skills or knowledge in photography and Videography advantageous
• Copywriting skill advantageous
• Proactive, Driven and self-motivated
• Positive disposition with a willingness to learn and improve
• Able to take creative direction & constructive feedback 
• Organised, deadline-driven & has good time management skills
• Ability to work under pressure on multiple tasks
• Forward thinking and able to take initiative
• Ability to work independently and within a team

Behaviours: 

• Trustworthy & reliable
• Passionate about fashion, sneakers & culture
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
• Nimble learning - quickly adapts and acquires new knowledge, skills, and competencies in a rapidly changing environment
• Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives