Head Marketing Regions Franchises and POS at Pick n Pay Stores Limited

Job Role

• Leads the development and execution of regional and franchise marketing strategies, ensuring campaign localization, brand alignment, and execution excellence across store formats.

Minimum requirements

• Bachelor’s in Marketing, Operations Management or related field
• Bachelor’s in Marketing/commerce; MBA preferred / CM SA preferred
• 10 years or more store retail marketing experience in Regional Marketing (Essential)

Technical Skills

• Campaign localization,
• POS material planning,
• Regional retail systems knowledge,
• CRM tools, Data interpretation,
• Digital, Analog and Retail PR knowledge,
• Excellent Brief Writing skills
• Regional customer knowledge
• New store development and store refurbishments

Competencies

• Collaboration
• Customer Orientation
• Judgement and decision making
• Leadership
• Verbal and written communication
• Delegating
• Influencing and persuasion

Key responsibilities

• Lead regional and franchise marketing strategy development ensuring alignment with national brand direction and commercial priorities and lead the teams inside Regions and Franchises
• Oversee the planning, design, and rollout of effective in-store communication and point-of-sale marketing that supports promotional campaigns, drives conversion, and enhances the customer experience
• Ensure all regional and franchise marketing efforts uphold brand guidelines and deliver a consistent customer message across all formats and touchpoints in conjunction with the GM and Franchise heads
• Manage end-to-end execution of regional marketing initiatives, ensuring timely rollout, quality control, and responsiveness to trading and operational need, saving money and managing total instore budget
• Leverage regional customer data, market trends, and competitive analysis to inform targeted marketing strategies and identify growth opportunities at a local level
• Manage marketing budgets for regional and franchise campaigns, ensuring effective use of funds, strong ROI, and cost efficiency
• Lead and develop a geographically dispersed marketing team, fostering collaboration, performance, and skill-building across regions and formats
• Track marketing effectiveness by region and recommend improvements
• Ensure execution excellence and brand consistency across all locations. Ensure fastidious alignment with the SUPER Integrated Marketing Leader and the Marketing Ops leader
• Meet and present for the regional heads and franchises weekly

Closing date: 08 August 2025