Head of CRM at Travelopia

What you will be doing:

• Engaging with your team to develop and implement data driven CRM strategies to increase repeat custom and improve loyalty and retention
• Optimizing the CRM across multiple marketing channels to maximise return on investment and build efficient sales processes for lead generation and task management
• Owning positive relationships with specialist partners to ensure the successful delivery of the CRM roadmap, ensuring strong tools, predictive models and operational processes are in place, collaborating with Finance, Operations and Technology
• Budgeting and forecasting departmental spend on a monthly basis
• Using customer data to activate direct and email marketing activity, getting to know how our customers react to different products like brochures, offers, timings, formats, etc
• Leading a project across Le Boat to grow and accurately maintain the CRM database

What we are looking for:

• Experience leading a CRM team demonstrating excellent interpersonal and leadership skills, providing opportunities for their learning and development
• Extensive knowledge of acquisition and retention marketing techniques in a B2B and B2C environment
• Technical knowledge of automation and CRM systems such as Hubspot, Dynamics or Salesforce (Hubspot experience particularly desirable)
• A commercial outlook and the ability to lead project delivery through multiple global partners
• Strong attention to detail, with excellent analytical and decision-making skills, analysing performance to make recommendations and action plans to increase revenue

About You:

• You are an experienced senior manager who will bring proven knowledge in CRM
• You are driven to keep the customer at the heart of everything you do, and have a passion for improving performance through hands-on delivery
• You are innovative and enjoy solving problems, bouncing back from challenges with a positive outlook