Head of Customer Marketing, South Africa at Bacardi

YOUR OPPORTUNITY

The Head of Customer Marketing has the accountability for leading the Customer Marketing team in South Africa. The purpose is to drive sell-out by creating value: for shoppers, for customers and for Bacardi South Africa while developing commercial talent. They define and drive strategies focused on enabling Bacardi South Africa to win at the moment of choice by satisfying shopper desires in a category and customer context, executing all those in brilliancy at the POS. In addition the roll out of the BSA ATL strategy will be executed and managed by the incumbent.

ABOUT YOU

• Inspirational leadership, People Management
• Ability to leverage of support structures to deliver on customer expectations.
• Solution driven mindset
• Constantly looking for opportunities
• Resilient and able to embrace and capitalize on a changing environment.
• Ability to maintain a positive and productive environment with both internal and external stakeholders.
• Motivated by working within ambiguity.
• Ambitious with a strong sense of purpose

Responsibilities

• Lead the Activity Master plan to assure we exceed AOP in NSV and Trading profit.
• Anticipate Market dynamics, competition actions and economic trends.
• Assure Perfect execution of the plans and commercial fundamentals.
• Manage and control all execution scorecards from MPS, On-Trade Sales and other in store service providers.
• Partner with the channel heads to hold execution service providers and customers accountable for execution compliance and results.
• Lead and drive a culture of Pay for Performance for execution.
• Ensure clear execution guidelines are drafted well in advance to create clear line of sight of executional activities to 3rd party and On-trade representatives.
• Taking full ownership and ensuring that POS is 100% OTIF to ensure on time execution of cycle activity.
• Lead the innovation pipeline development within the SA business ensuring through the line activity that supports the brand strategy.
• Own and lead JUBP and cycle brief and Activity review processes to assure communication and tools are on time for the customer teams.
• Joint Value Creation agenda with top customers through Channel heads.
• Develop a Trade Strategy that maximizes Sell-Out and assure a “best in class” in store presence to influence the customer/Channel shoppers in the different relevant occasions.
• Own the In Store and the Shopping Experience transformation by delivering an outstanding experience to shoppers and consumers for Spirit categories that can bring category expansion and organic growth.
• Drive productivity by embedding and developing a M&E culture to maximize ROI of the entire commercial funds.
• Lead the category and channel CMO team capabilities to transform the business and the relationship with top customers. Develop future CMO talent for the country and region.
• Co-Lead the RTM journey together with customer teams by assuring quality coverage of the different point of sales across the market. RTM as a competitive advantage

Skills and Experience

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Market and Competitor Knowledge
• Brand and Category Knowledge (Customer)
• Customer Understanding
• Shopper Understanding and Insights
• Outlet Segmentation
• Channel Dynamics
• Category Strategy
• Channel and Customer Activity & Investment Planning
• Plan & Develop Execution Standards
• Plan & Develop Growth Drivers
• Joint Customer Planning
• Customer Proposition
• Channel Sales Briefing
• Activation and Execution
• Commercial Acumen
• Managing Execution Standards
• Managing Promotional Execution
• Activity Effectiveness & Evaluation
• Annual Channel Review
• Inspirational leadership,
• People Management
• Training, coaching & Mentoring
• Influencing at all levels
• Systems literacy
• Networking & collaboration

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Inspirational leadership, People Management
• Ability to leverage of support structures to deliver on customer expectations.
• Solution driven mindset
• Constantly looking for opportunities
• Resilient and able to embrace and capitalize on a changing environment.
• Ability to maintain a positive and productive environment with both internal and external stakeholders.
• Motivated by working within ambiguity.
• Ambitious with a strong sense of purpose
• Ability to close of tasks