Head of E-Commerce at Diageo

Job Description

Welcome to the Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.
With over 28,000 talented people and a presence in 180 countries, Diageo is a truly global organisation. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars or reserve brands we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

We have more than 6,500 people working with Diageo in Africa: our Africa businesses account for over 20% of Diageo workforce worldwide. In all that we do, we seek to bring out the best of our Diageo values and release the ‘spirit of joy & community’ which is alive across the African continent. In Africa we create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities. We source over 60% of agricultural and packaging materials locally, and we work with more than 45,000 local farmers for our agricultural inputs. Thirteen of our production sites in Africa are in water stressed areas; so much of our focus is on managing water use in our operations effectively and reducing water poverty in surrounding communities through our pan-African Water of Life programme. Since its launch in 2006, we have brought safe drinking water to around 10 million people.
Where there is less water stress we have implemented our global programme ‘Learning for Life’ which provides life skills and opportunity for individuals from disadvantaged backgrounds to take a first step into formal employment.

We are committed to our vision of being ‘the best performing, most trusted and respected consumer goods company in South Africa”. The newly-created Diageo organisation in South Africa is built on the principles and foundations laid by the giants of the drinks industry. To be a part of Diageo is to be a part of history – and to have the unrivalled opportunity to make your own mark in history.
Are you ready to join us on our journey to create history in South Africa and beyond?
The Head of E-Commerce has the accountability for leading the E-Commerce agenda in South Africa. The purpose of this role is to drive our brands and retailer’s performance online, through best in class digital shelf and commerce experience.To define and drive online strategies focused on enabling Diageo to win at the moment of choice by satisfying shopper desires in a category and customer context, executing all those in brilliancy online.

Key Leadership Capabilities

• Support and help lead the Digital Commerce Capability Agenda
• Be the expert on Digital Commerce
• Act as an infectious Digital Commerce ambassador ruthlessly striving to get Digital Commerce on the agenda in South Africa

Key Functional Capabilities:
Digital Shelf and Activation

• Lead the optimisation of the Digital Shelf enabling the perfect page through best in class digital content e.g. images, engaging content.
• Work with shopper and sales teams to define and implement improvement strategies across key digital shelf metrics such as Search, Content, Rating & Reviews, Availability
• Work with Account Managers, Category team and Retailers to improve onsite basics and taxonomy
• Pro-actively provide ideas on how we can influence and provide great new experiences at the eRetailer digital shelf
• Lead the Digital Commerce Measurement & Evaluation process and share learnings across the business
• Leverage global best practice and adapt in the SA market where relevant.

Performance and Data

• Manage and drive efficiencies across our paid search campaigns on retailers’ sites. Apply rigour behind the reporting and optimisation of our spend.
• Collaborate with our commercial and brand teams on retailer specific performance marketing campaigns to drive thought leadership in this area.
• Adopt tactics to optimise ROAS + drive better ROI along the path to purchase.
• As other retailers expand their Performance Marketing capabilities, be part of the overall expansion across customers sharing best practice to drive performance

Use data and technology to evaluate the performance of our digital commerce efforts and demonstrate the value to customers, and internally

• Develop an E-Comm Strategy that maximizes our online presence and assure “best in class” online, to influences shoppers in the different relevant occasions.
• Own the Online Shopping Experience by delivering an outstanding experience to shoppers and consumers for the Spirit categories that can bring a category expansion and market share growth
• Lead E-Comm capabilities internally so as to transform the business and the relationship with top customers.

Qualification

• Suitable Degree

Experience

• 5+ Years’ experience in Online – eCommerce|Digital Commerce, performance or digital content/activation led role, preferably within FMCG or Retail
• Good knowledge and experience of eCommerce performance and media solutions
• Commercially astute and knows how to creatively plan which digital levers to pull to drive growth and commercial outcomes
• An eye for detail, with a creative vision when it comes to digital content
• Strong ability to influence and work through others to deliver best in class results
• A strong track record in strategy development is particularly critical.
• Experience of change management, complex stakeholder management and participation in leadership teams.
• Cross functional working experience, Sales, Marketing, Supply chain.
• Sales experience in contact with top global, regional and local customers is an important prerequisite

Qualifications

• E-Commerce Degree or equivalent

Key Skills/Behaviours

• Leadership; Commercial Acumen; Influence; People management; Communication; Negotiation skills; Planning; Performance Management; Problem Solving and Cross Collaboration.