Head of Marketing at Affirmative Portfolios

Key Responsibilities

• Development of an annual marketing strategy that aims to drive customer interest and sales
• Manage and maintain the Company’s brand story and strategy (including the in-house product range) ensuring consistency across all touch points: marketing collateral, packaging, signage and product
• Prepare and manage monthly, quarterly and annual budgets for the Marketing Department
• Manage development and execution of all marketing campaigns across social, ROP, PR and Digital  – including testing, tracking, reporting/analysis and recommendations
• Develop a sales driven promotional program in partnership with the Buying Team using data to inform product placement, in-store signage, marketing campaigns and media placement
• Analyse consumer behaviour, purchase trends and sales data to determine customer personas and maintain a set of customer archetypes by conducting research and regular store visits
• Conduct regular competitor analyses (pricing changes, new products and features, campaigns) and present suggested recommendations and updates to the company’s marketing
• Oversee digital channel strategy, managing and collaborating with the Social Media Manager to ensure all activity ladders up to the wider marketing plan  and that channel KPIs are being met
• Manage the output of the creative team – establish a clear briefing process, develop a creative style guide and work closely with the Creative Lead to maintain the brand identity of the Company
• Conduct regular meetings with buying team and senior management teams to review pipeline, resolve challenges, brainstorm solutions and provide campaign reporting and results
• Lead and develop Marketing and Creative Team to feel empowered  – set measurable KPIs, objectives and review team performance with quarterly presentations to the execo

Requirements:

• Degree in Marketing
• A minimum of 5 years in a similar capacity
• Experience in the consumer goods industry (FMCG) is a plus