Head of Marketing at MultiChoice

Purpose of the Position

• To define the marketing strategy for SuperSport and guide the implementation thereof
• Develop and manage all aspects of the marketing function.

Key Performance Objectives

Tasks

Department

• Marketing

Strategy Execution

• Formulate and Implement an on-air marketing Strategy
• Develop and implement creative, advertising, media and promotional campaigns for SuperSport channels
• Develop and drive a content marketing strategy and roadmap; determining key priorities and investments based on marketing leading practice
• Ensure successful execution of Marketing strategies for SuperSport

Operational Delivery

• Develop and manage creative marketing initiatives in support of organisation's range of activities
• Align the organisation internally around marketing, brand, and customer objectives
• Guide and direct the development and execution of through-the-line marketing communications across all touchpoints
• Manage advertising agency and marketing consultants
• Guide and direct the design, development, and deployment of campaigns to specific markets
• Monitor and report on the performance of marketing campaigns and initiatives on a weekly, monthly and quarterly basis, and ensure that these are designed, developed and launched within the given time-frames
• Ensure consistent brand messaging across the organisation to optimize ROI and brand health
• Together with Multichoice Customer services identify new markets for potential growth and understand potential growth estimates and growth drivers for those territories
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances; Continuously identify areas for improved efficiency
• Manage annual budgeting and forecasting exercises.
• Benchmarking
• Constantly scan the market in order to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing organisation and maintain market relevance
• Identify key segments to target, including rationale/strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes 

People Management

• Develop a high performing team by embedding formal performance development and informal coaching
• Encourage frequent knowledge-sharing between team members
• Determine and analyze development needs for the team and ensure that identified training requirements are budgeted for and executed
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements are met
• When required, initiate disciplinary processes for team members and resolve grievances raised by team members and escalate only if required
• Address poor performance of any team member through the formal Performance Improvement programme and ensure that continued poor performance is appropriately dealt with
• Motivate team members and ensure that their efforts are recognized
• Provide regular constructive feedback on the performance of individual team members

Qualifications Essential:

• Post Graduate degree in Marketing/Commerce/Business Management/Related Field
• An MBA would be advantageous

Experience

• A minimum of 10 years experince in a commerce, business administration or sales and marketing leadership role
• Detailed commercial and financial acumen, balanced with creative flair
• Proven experience in People Management

Technical Competencies

• Customer Centricity
• Developing value propositions
• Brand Management
• Reporting and Research
• Project Management
• Financial Management/Budgeting
• Marketing Management
• Regulatory and Legal Compliance
• Media Management

Behavioral Competencies

• Strategic Thinking
• Networking
• Risk Management
• Negotiation Skills
• Future Oriented