Head of Performance Marketing at Yoco

About The Role

• Yoco is looking for an experienced Head of Performance Marketing who will act as a key member of the Commercial Leadership Team, reporting to the VP Commercial. In this role you will be responsible for the development and leadership of the strategic plan, vision and execution of our global digital channels and acquisition funnel. This includes full accountability for digital acquisition (paid and organic), website and e-commerce, CRM, personalisation, creative, testing, marketing, and digital technology. Your team will be accountable for all digital acquisition, sales funnel and customer journey conversion metrics.

What You Will Be Doing

As Head of Performance Marketing you will lead, manage and develop a team dedicated to growing our ever evolving performance marketing roadmap across the full customer journey, ensuring a seamless experience for our prospects from first touchpoint to sale, retention and monetisation. You will be responsible for:

• Leading and setting the agenda for an ambitious and growing team, placing high priority on people development and career growth
• Being an entrepreneurial and visionary growth leader, sparking ideas around new initiatives/experiments/pilots and process improvements that will accelerate growth
• Evolving our approach to attracting, acquiring, growing and retaining merchants based on a strong understanding of the user journey
• Collaborating with cross-functional teams such as brand marketing, product teams and others to ensure our paid and owned channels are cohesive, connected and optimised
• Understanding what's happening within our broader business and how our marketing efforts contribute to this, socialising insights to help further shape strategy
• Helping to evolve our thinking around performance indicators and benchmarks, working with our Data Analytics team to improve the fidelity and value of our performance reporting
• Taking full responsibility of overseeing paid media i.e. TV, radio, outdoor and digital marketing - Facebook & Instagram Ads, Google Display Ads, Google Search Ads, Search engine optimization (SEO), and referral marketing
• Managing media mix strategy and budget allocation of a >$5m annual media budget that drives balanced growth and maximises paybacks and return of investment per customer
• Work in close collaboration with regional teams and marketing partners - including but not limited to Google, Meta, and Salesforce.

About You

• 15+ years of growth or performance marketing experience in a high-growth environment, with a strong preference for experience in b2c start-ups or scale-ups and a proven track record.
• Management of large budgets and achievement of stretch growth targets.
• People management experience and a passion for developing diverse, motivated and high-performing teams.
• An understanding of how to use platform-specific creative to optimise different channels.
• Experience with marketing tactics and data, from search to paid social to data-driven display advertising. Knowledge of other performance marketing and lead generation channels such as affiliate marketing, email and video.
• Proficiency with quantitative and data visualisation tools (e.g. Excel, Looker, Tableau, etc.) to understand and share how performance marketing contributes to business growth.
• Experience working with marketing measurement methods and tools, including multi-touch attribution, incrementality testing, A/B testing, and beyond.
• Excellence in project management. There will be many concurrent and high velocity work streams. Proactive management and communication.
• Experience with landing page and broader website content testing. Website analytics know-how is also helpful.
• Sharp, analytical mind and an entrepreneurial spirit.