Head of PPC and SEO at Salt South Africa

Calling all future digital masterminds! We are looking for a Head of Google Paid Search & SEO to join our growing team. If you're enthusiastic and have a passion for all things digital, this is the role for you. The candidate must have media agency experience and \ or have worked for a Medium – Large corporate.

This person will be responsible for knowing everything there is to know about the biggest, most awesome, search engine in the world. If they love the Google mind set, this person will love working with my client! This team player will be responsible for the research, strategy, planning, growth and positive ROI of top South African brands in our various client verticals- based on clever, innovative, effective and tactical Google (PPC\ Search) strategies and plans. This person must know all about the latest Google products at all times, latest Google Trends and build strong relationships for us as a Google Partner.

This person will also be responsible off page and on page SEO for our clients and know how to use SEO strategies to get more leads and sales for our clients by generating quality traffic to sites and know how to optimize consistently to deliver the goods. It goes without saying that part of the role will be to research, analyze, review and implement changes to websites so they are working to their highest potential and optimized for engines. Modern SEO specialists know that search engines are placing increasing value on quality content – which includes keyword or phrases that increases traffic to a site- so this person will be required to make recommendations and generate ideas in this regard.

This person would need to understand the role of Google in achieving key objectives, and knowing how to do keyword research, search excels, Google plans and reporting across all Google products including GDN, YouTube etc. is a must.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. You would need to be able to manage a team of Google campaign managers, train where needed and assist with any Google queries. 

Tasks may include but is not limited to:

•   Contribution into Google \ Search Strategies and \ or presentation thereof
•   Google Trend presentation preparation and audits
•   Client and Internal agency communication, client servicing and engagement
•   Managing teams
•   Weekly Client status meeting where applicable (Internal and external with client)
•   Weekly / Monthly client engagement
•   Research for Presentation Purposes
•   Data aggregation, and assimilation
•   Engage with digital media Planners and Managers to ensure execution of the strategy
•   Detail orientated
•   Able to manage agency counterparts in relation to retrieving assets according to deadlines defined by approved media plans
•   Responsible and accountable for Google reporting and objective measuring\ monitoring\ optimization
•   Develop and execute successful SEO strategies
•   Work with a team of SEO Specialists
•   Conduct keyword research to guide content teams
•   Analytics, backlinks, competition analysis, call to action creation
•   Review technical SEO issues and recommend fixes
•   Look for issues with loading times and page errors
•   Optimize website content, landing pages and copy
•   Direct off-page optimization projects (e.g. link-building)
•   Collect data and report on traffic, rankings and other SEO aspects
•   Keep abreast of SEO and integrated marketing trends

On a daily basis, you can expect to do the following tasks (not limited to):

•   Daily Google scrums
•   Review Google campaigns for all clients
•   Create awesome Google Display, Search, Shopping and YouTube campaigns
•   Prepare Search excel sheets
•   Monitor these campaigns and create optimization recommendations
•   Compile campaign reporting, tracking, pacing and analysis
•   Discover new revenue opportunities
•   Optimise landing pages to improve campaign performance
•   Collaborate with our digital marketing specialists to ensure effective integration of cross-platform campaigns
•   Liaise with campaign managers to deliver desired results for campaigns
•   Help your clients to increase their business by attracting great leads

REQUIREMENTS

• Minimum of five years’ experience in a similar role
• Previous experience working in an agency environment
• Understanding of Google Marketing Platform
• Experience in managing teams
• Relevant diploma or degree
• Google AdWords certified
• Facebook certification is an advantage, as is experience in running digital campaigns on other platforms and SEO skills
• A good understanding of SEO
• Previous strategy experience is an advantage

SKILLS REQUIRED

• Personal Skills/Attributes
• Strategic thinker with creative problem-solving abilities
• Excellent written and verbal communication skills
• Attention to detail
• Ability to prioritize multiple tasks
• Ability to manage time effectively
• Ability to work in a team and on your own
• A real passion for all things digital