Head Retail Public Relations at Pick n Pay Stores Limited

Job Role

• Manages media relations and external communications to enhance brand reputation, drive PR strategy, and support executive communication and crisis response. Managing events, creators, influencers and ESOV related activities for the brand and customer events.

Minimum requirements

• BCOM Public Relations/ Communications/Journalism/ Marketing or BA English
• 5+ years’ experience in PR or communications, preferably in retail/FMCG

Technical Skills

• Media monitoring tools, Press release and media list management, Crisis response protocols, External communications tools, Reputation tracking

Competencies

• Brand Stewardship
• Conflict Management
• Influencing
• Integrity
• Verbal and written communication
• Knowledge Management
• Collaboration
• Business Insight

Key responsibilities

• Develop and implement the company PR strategy to create ESOV for Pick n Pay, be the go-to for the media for Retail PR with the customer as the primary audience
• Manage media relations and build positive media coverage
• Coordinate with legal and leadership on crisis responses
• Align public messaging with brand values and initiatives
• Support executive communication and brand storytelling
• Work with Integrated Leaders and help with the PR briefs in the customer events/ Retail PR Sections of Customer Events Briefs and Brand
• Be the sounding board for all work to ensure we hit the right notes culturally and with the public. Check all work for relevance
• Manage influencers and creators
• Manage Pick n Pay PR partners

Closing date: 08 August 2025