Independent Channel Sales Manager at Catch

Role Overview

• We are seeking a dynamic and driven Independent Channel Sales Manager build, grow and manage our independent retail customer base in Johannesburg. You will be responsible for identifying new independent retailers, opening accounts, closing deals, and managing those relationships over time — ensuring strong sell-through, repeat orders, and excellent service.
• This is a hands-on, field-based role for someone who wants ownership, autonomy, and the opportunity to help build a sales channel from the ground up

Key Responsibilities

New Business Development (≈50%)

• Identify and target independent retail opportunities (e.g. forecourts, stationary stores, gift stores, flower shops, specialty retailers etc.)
• Prospect, pitch, and close new customers independently
• Conduct in-store meetings and product presentations
• Onboard new customers and establish long-term trading relationship

Account Management & Growth (≈50%)

• Own and manage a portfolio of independent retail customers
• Maintain regular contact with customers (weekly / bi-weekly / monthly depending on account)
• Monitor sell-through and recommend replenishment
• Ensure customers are never understocked or underserviced
• Drive repeat orders and portfolio growth

Internal Coordination

• Liaise with warehouse and operations teams to ensure smooth order fulfilment
• Follow up on deliveries and resolve any service issues
• Act as the customer’s primary point of contact within the business

Commercial Ownership

• Negotiate pricing and deals within agreed business guidelines
• Make day-to-day commercial decisions independently
• Use CRM systems to manage pipeline, accounts, and reporting
• Submit weekly activity and performance reports 

Candidate requirements

Essential

• Proven ability to sell, influence, and build relationships
• Comfortable working independently and managing your own territory
• Strong organizational skills (able to balance selling and admin)
• Valid driver’s license
• Comfortable using CRM systems and reporting tools

Desirable

• FMCG, wholesale, or distributor sales experience
• Experience selling into independent retail
• Entrepreneurial background or strong ownership mindset

Personal Attributes

• Self-starter and commercially driven
• Comfortable with responsibility and decision-making
• Strong communicator with a consultative selling style
• Values service delivery and long-term relationships
• Sees their portfolio as “their business”

What We Offer

• This role is designed to become the foundation of our independent sales channel.
• High performers will have the opportunity to grow into a Sales Manager / Head of Independent Channel role as the team expands.
• Commission structure aligned to growth and repeat business, not just once-off sales