The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the ...
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Identify key events that are in line with the station’s target market.
Plan, negotiate, and organize events and outside broadcasts with internal and external stakeholders.
Provide inputs to the Market Strategy plan and Implementation plan.
Branding at all events and outside broadcasts to ensure maximum exposure.
Monitor the station campaigns on and off air.
Manage the implementation of station events and outside broadcasts.
Provide relevant information for inclusion on the Digital platforms.
Consult and provide feedback on the status of events and promotions.
Communicate with advertising agencies and clients to ensure that the product campaign runs smoothly and is on time for on-air production.
Monitor the digital platform to ensure that marketing activities and events are correctly reflected.
Communicate with Radio Airtime Sales to assist with the sales of outside broadcasts.
Communicate with internal and external stakeholders at the outside broadcast to ensure effective execution of projects.
Adherence and compliance with the unit SOP.
Report on the operational risk.
Adhere to SABC policies and procedures.
Report potential risk on Occupational Health and Safety Act.
Communicate with the station for publication of relevant promotions.
Create briefs to ensure that events and outside broadcasts are effectively implemented on air and on the ground.
Evaluate promotions to determine their effectiveness in line with broad marketing objectives and optimize the potential of future promotions (post-event analysis)
Requirements:
National Diploma or Degree in Marketing, Communication, or related disciplines